Introduction to Product pages
Product pages are unique versions of your app’s store listing. They consist of a variety of videos and images that highlight your app’s unique functionalities and features. You can create these unique listings for both the Apple App Store and the Google Play Store.
Refer to each platform's instructions for creating these unique Product pages:
| Platform store | Product page name | Setup instructions |
|---|---|---|
| Apple App Store | Custom Product Pages | Creating your product page (Apple Developer documentation) |
| Google Play Store | Custom Store Listings | Create custom store listings to target specific user segments (Google Play Console Help documentation) |
Note: Custom product pages for iOS apps are available on devices running OS 15 or later. If a campaign delivers an ad to a user on an earlier operating system, the user will arrive at the default product page.
When you make a variety of creative packs to highlight different aspects of your app, each unique creative pack can lead to a unique product page. By creating a Product page that matches your ad's content, you give your viewers a more personalized user experience. Users arrive at your app’s product page when they click on your ad's call to action.
You can also use Creative Testing Campaigns to compare how your creatives perform when paired with different Product pages. Refer to the Product page best practices for more information about testing product pages.