Documentation

​
​

Development

User Acquisition

Monetization

Industry

Unity Ads User Acquisition

Advertising Management API

Advertising Statistics API

Open User Acquisition dashboard

Unity Ads User Acquisition

Unity Ads User Acquisition
​
​
Creative packs setup
  • Creative packs
  • Introduction to creative packs
  • Making creative packs
  • Preview creative packs with the Ad Testing app
Creative moderation
  • Creative pack moderation
  • Introduction to creative moderation
  • Creative moderation checks
  • Check your moderation status
  • Moderation status references
Creative assets
  • Creative types
  • Video ad creatives
  • Playable ad creatives
  • End card ad creatives
    • Static end cards
    • Playable end cards
  • Product pages
  1. Grow your game
  3. Unity Ads User Acquisition
  5. Creative packs setup

Playable end cards

Review the required asset specifications for Playable end cards with Unity Ads User Acquisition.
Read time 1 minute
Last updated 6 months ago
Interactive playable end cards add a layer of engagement at the end of a regular 15 to 60 second video ad.
Note
The current version of long video ads (30 to 60 seconds) is a beta release. The features and documentation might change between now and the next release.

Playable end card specifications

  • A single, inline, and responsive HTML file up to 5 MB.
  • Respect 
    isViewable
    state.
  • Playable can start along with video.
  • A call-to-action (CTA) button, leading to the Play store or App store.
  • Adherence to MRAID 3.0 specifications.
  • Minified file (optimized for machine-reading by removing empty spaces).
  • End cards for both portrait and landscape screen orientation.
Note
Do not automatically redirect or use the first touch to redirect to the app store. For more information, refer to the documentation on Playable ad best practices.
Important
Due to the sensitive nature of gambling ads across many of our publishers, Unity requires gambling advertisers to be managed accounts. Gambling creatives from unmanaged partners will be rejected in moderation. To become a managed partner or learn more about Unity's gambling ad policies, contact us. For more information, refer to Unity's legal site.
Copyright © 2026 Unity Technologies
LegalPrivacy PolicyCookiesDocumentation Terms of UseDo Not Sell or Share My Personal InformationYour Privacy Choices (Cookie Settings)

"Unity", Unity logos, and other Unity trademarks are trademarks or registered trademarks of Unity Technologies or its affiliates in the U.S and elsewhere (more info here). Other names or brands are trademarks of their respective owners.

Some pages are machine-translated for convenience, and may contain inaccuracies. In the event of conflicting information, the English version is authoritative.

  • On this page

    • Playable end card specifications

Report a problem with this page