Automated bid best practices#

Automated bids and source bidding#

You can add source bids to campaigns that use Automated Bidding. The Automated Bidding algorithm treats each source bid as a maximum bid, which means that the actual discounted bid can fluctuate between zero and the source bid amount.

Automated Bidding and bulk campaign managment#

You can create and manage campaigns with Automated Bidding by using the Unity Advertising Management API. For more information about the REST APIs that Unity provides and how to start using them, refer to the Unity Advertising Management API documentation.

You cannot use spreadsheets to create a new campaign that uses Automated Bidding, but you can export, import, and modify existing Automated Bidding campaigns using bulk campaign management with spreadsheets. Automated Bidding campaigns support the Bids and Source Bids .xlsx exports.

Note that when you use this process, you cannot edit some fields for these campaigns, or they might behave differently:

• You cannot change the campaign goal.
• Admin users cannot change the billing type.
• When duplicating a row for a campaign with Automated Bidding, the new campaign will have manual bidding instead.

Create separate campaigns for country groups#

We recommend that you create a separate campaign for each tier of countries, or use country-level daily caps to optimize performance in countries with different price levels.

Automated Bidding requires a daily cap. We recommend that you use the following parameters: