Campaign Setups template reference

After you’ve downloaded the Campaign Setups template, use the following reference table to populate it with data for your campaigns.

Column headerDescriptionTypeNotes
Campaign IDThe Campaign ID must match an existing campaign. If you leave this field empty, the bulk campaign upload tool automatically generates a new campaign with a corresponding Campaign IDstring
Campaign nameThe name of the campaignstring (max 255 characters)
Scheduling startThe date and time (UTC) for the campaign to startYYYY-MM-DD HH:MM:SS
Scheduling endThe date and time (UTC) for the campaign to endYYYY-MM-DD HH:MM:SS
StatusThe status of the campaign
The following statuses are available:
  • live
  • paused
  • Daily capped
  • Geo capped
    string
    Campaign goalThe goal of the campaign

    The following goals are available:
    • installs
    • retention
    • roas
    string
    ROAS Optimization typesThe campaign’s ROAS optimization type (if applicable)

    The following types are available:
    • iap
    • adRevenue
    string
    Creative pack IDsThe ID for the creative pack(s) associated with the campaign, separated by commasstringThis field is required for campaigns to go live.
    SizeThe targeted device size(s), separated by commas

    The following sizes are available:
    • small
    • normal
    • large
    • xlarge
    string
    DensityThe targeted device resolution(s), separated by commas

    The following resolutions are available:
    • ldpi
    • mdpi
    • hdpi
    • xhdpi
    • xxhdpi
    • xxxhdpi
    string
    Min OSThe minimum targeted operating system versionfloatUse latest to indicate the most recent supported OS.
    Max OSThe maximum targeted operating system versionfloatUse latest to indicate the most recent supported OS.
    Connection typeThe targeted device network connection(s), separated by commas

    The following connections are available:
    • cellular
    • wifi
    string
    Limited Ad TrackingThe targeted device Limited Ad Tracking (LAT) setting(s), separated by commas

    The following settings are available:
    • LAT
    • non-LAT
    string
    Start attribution URLThe campaign’s Start attribution tracking URLstring
    View attribution URLThe campaign’s View attribution tracking URLstring
    Click attribution URLThe campaign’s Click attribution tracking URLstringThis field is required for campaigns to go live.
    Blocklisted source app IDsThe blocked source app ID(s), separated by commasstringThis field is disabled if you've populated the Allowlisted field.

    Source app IDs are case-sensitive
    Allowlisted source app IDsThe allowed source app ID(s), separated by commasstringThis field is disabled if you've populated the Blocklisted field.

    Source app IDs are case-sensitive
    Budget IDThis read-only field is ignored on import.string

    Add new campaigns

    To upload new campaigns, leave the Campaign ID column empty (the bulk campaign upload feature automatically generates this value when you import the file). Configure the other columns by directly entering values in the appropriate cells of the spreadsheet.