Bids template reference
After you’ve downloaded the Bids template, use the following reference table to populate it with data for your campaigns.
| Column header | Description | Type | Notes |
|---|---|---|---|
| Campaign ID | The Campaign ID must match an existing campaign If you leave this field empty, Unity will automatically generate a new campaign with a corresponding Campaign ID | string | You can leave this cell empty because the value is ignored on import. |
| Campaign name | The name of the campaign. | string | |
| Status | The status of the campaign The following statuses are available:
| string | You can leave this cell empty because the value is ignored on import. |
| Campaign goal | The goal of the campaign. The following goals are available:
| string | You can leave this cell empty because the value is ignored on import. |
| Country code | The ISO 3166-1 alpha-2 country code for the source bid. | string | |
| CPI bid | The target bid for install campaigns, in USD:
| float (maximum of three decimal places) | |
| Retention base bid | The target base bid for retention campaigns, in USD:
| float (maximum of three decimal places) | |
| Retention max bid | The target maximum bid for retention campaigns, in USD:
| float (maximum of three decimal places) | |
| ROAS target | The target base bid for ROAS campaigns, in USD:
| float (maximum of three decimal places) |
Bid validation for Country Bids
The bulk campaign management tool supports bid values with up to three decimal points. During the import validation process, the tool considers the formatted value. For instance, if you import a spreadsheet with a formatted bid value of .001 and a raw value of .0009, the tool uses and applies the formatted bid value.