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  • Comprehensive integration information
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      • Send attribution links
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  1. Grow your game
  3. Unity Ads User Acquisition
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Custom integration

Implement custom server integration with Unity Ads to directly send install and post-install event data from your app's backend
Read time 1 minute
Last updated 9 months ago
To integrate directly with your app's server instead of working with an MMP, use a custom integration to send ad metrics and post-install event data.
Refer to the following articles for how to send data to Unity with a custom integration:
Send attribution links with a custom integration
Send engagement and attribution data to Unity using server postback requests to your app's server.
Send secondary postbacks with a custom integration
Send post-install event data to Unity using server postback requests to your app's server.
Custom integration postback request reference
Review the parameters of your postback request to ensure it's formatted correctly.
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