Finance

This section covers everything you need to know about revenue and payments, including:

Unity Ads generates revenue by displaying paid advertisements in your game. The more traffic and impressions your game creates, the more money you can earn. Unity Ads facilitates different campaign types with different billing points (for example, completed views, clicks, or installs), and always selects the highest-earning campaign to display to your users.

Monetization factors

The average eCPM for Unity Ads depends on many factors, such as platform, region, player demographics, and in-game Ad Units. The biggest factor is the number of players engaging in your game. The monetization strategy guide provides advice on maximizing revenue through strategic implementation.

Analyzing revenue

You can view statistics on your Ads monetization on the Monetization dashboard. If your revenue displays as $0.00, you may need to be patient. Each time a video is started, it creates an impression. However, it may take around 5000 impressions for our targeting algorithms to determine the quality of users provided and start showing consistent revenue.

For more information on using the dashboard to analyze revenue metrics, see documentation on Unity Ads reporting.