Apple privacy survey for Unity Ads

As of December 8, 2020, iOS publishers must define what data their apps collect, including the data collected by integrated third-party SDKs such as Unity Ads. For your convenience, Unity Ads provides information on its data collection practices as of August, 2021, below.

Important: The data disclosures below are only for the Unity Ads SDK. You are also responsible for providing any additional disclosures for your app, including other third-party SDKs used in your app.

For more information on Apple's data collection disclosure policies, including terminology definitions, please see the Apple documentation.

Contact info data

Collected?

Linked to user?

Purpose

Name

For example, first or last name.

No

Not applicable

Not applicable

Email Address

Including, but not limited to a hashed email address.

No

Not applicable

Not applicable

Phone Number

Including, but not limited to a hashed phone number.

No

Not applicable

Not applicable

Physical Address

Such as home address, physical address, or mailing address.

No

Not applicable

Not applicable

Other User Contact Info

Any other information that can be used to contact the user outside the app.

No

Not applicable

Not applicable

 

Health and Fitness data

Collected?

Linked to user?

Purpose

Health

Health and medical data, including but not limited to from the Clinical Health Records API, HealthKit API, MovementDisorder APIs, or health-related human subject research or any other user-provided health or medical data.

No

Not applicable

Not applicable

Fitness

Fitness and exercise data, including but not limited to the Motion and Fitness API.

No

Not applicable

Not applicable

 

Financial data

Collected?

Linked to user?

Purpose

Payment Info

Such as form of payment, payment card number, or bank account number.

No

Not applicable

Not applicable

Credit Info

Such as a credit score.

No

Not applicable

Not applicable

Other Financial Info

Such as salary, income, assets, debts, or any other financial information.

No

Not applicable

Not applicable

 

Location data

Collected?

Linked to user?

Purpose

Precise Location

Information that describes the location of a user or device with the same or greater resolution as a latitude and longitude with three or more decimal places.

No

Not applicable

Not applicable

Coarse Location

Information that describes the location of a user or device with lower resolution than a latitude and longitude with three or more decimal places, such as approximate location services.

Yes

Not applicable

Third-party advertising, and analytics

 

Note: For example, Unity collects country-level information for regulatory compliance and campaign targeting.

 

Sensitive data

Collected?

Linked to user?

Purpose

Sensitive Info

Such as racial or ethnic data, sexual orientation, pregnancy or childbirth information, disability, religious or philosophical beliefs, trade union membership, political opinion, genetic information, or biometric data.

No

Not applicable

Not applicable

 

Contact data

Collected?

Linked to user?

Purpose

Contacts

Such as a list of contacts in the user’s phone, address book, or social graph.

No

Not applicable

Not applicable

 

User content

Collected?

Linked to user?

Purpose

Emails or Text Messages

Including subject line, sender, recipients, and contents of the email or message.

No

Not applicable

Not applicable

Photos or Videos

The user's photos or videos.

No

Not applicable

Not applicable

Audio Data

The user's voice or sound recordings.

No

Not applicable

Not applicable

Customer Support

Data generated by the user during a customer support request.

May collect data

Not linked to user

App functionality

 

Note: Unity Ads may collect this information if a user submits a report of an ad creative.

Other User Content

Any other user-generated content.

No

Not applicable

Not applicable

 

Browsing data

Collected?

Linked to user?

Purpose

Browsing History

Information about the content the user has viewed that is not part of the app, such as websites.

No

Not applicable

Not applicable

 

Search data

Collected?

Linked to user?

Purpose

Search History

Information about searches performed in the app.

No

Not applicable

Not applicable

 

Identifier data

Collected?

Linked to user?

Purpose

User ID

Such as screen name, handle, account ID, assigned user ID, customer number, or other user- or account-level ID that can be used to identify a particular user or account.

Yes

Linked to user

App Functionality

Device ID

Such as the device's advertising identifier, or other device-level ID.

Yes

Linked to user

Third-party advertising, tracking, and analytics

 

Note: For tracking, enable ATT.

 

Purchase data

Collected?

Linked to user?

Purpose

Purchase History

An account’s or individual’s purchases or purchase tendencies.

Yes

Linked to user

Third-party advertising, tracking, and analytics

 

Note: For example, Unity may collect in-app purchase information when publishers enable certain features within the Ads SDK.

 

Note: For tracking, enable ATT.

 

Usage data

Collected?

Linked to user?

Purpose

Product Interaction

Such as app launches, taps, clicks, scrolling information, music listening data, video views, saved place in a game, video, or song, or other information about how the user interacts with the app.

Yes

Not applicable

Third-party advertising, and analytics

Advertising Data

Such as information about the advertisements the user has seen.

Yes

Linked to user

Third-party advertising, tracking, and analytics

 

Note: For tracking, enable ATT.

Other Usage Data

Any other data about user activity in the app.

Yes

Linked to user

Third-party advertising, tracking, and analytics

 

Note: For tracking, enable ATT.

 

Diagnostic data

Collected?

Linked to user?

Purpose

Crash Data

Such as crash logs.

No

Not applicable

Not applicable

Performance Data

Such as launch time, hang rate, or energy use.

Yes

Linked to user

App functionality and analytics

 

Note: For example, Unity collects initialization speeds and energy use to analyze, develop, and improve the SDK.

Other Diagnostic Data

Any other data collected for the purposes of measuring technical diagnostics related to the app.

No

Not applicable

Not applicable

 

Other data

Collected?

Linked to user?

Purpose

Other Data Types

Any other data types not mentioned.

Yes

Linked to user

App functionality, third-party advertising, tracking, and analytics

 

Note: For example, Unity collects data like device language, make, model, screen size, and connection type, to deliver compatible advertisements.

 

Note: For tracking, enable ATT.