# User Acquisition

> Use Unity User Acquisition to attract high-value users and grow your game with scalable, targeted advertising solutions.

# 开始使用

- [Unity User Acquisition](https://docs.unity.com/zh-cn/user-acquisition.md): Use Unity User Acquisition to attract high-value users and grow your game with scalable, targeted advertising solutions.

## 开始使用 User Acquisition

- [开始使用 User Acquisition](https://docs.unity.com/zh-cn/user-acquisition/getting-started/getting-started-with-user-acquisition.md): Review the User Acquisition user journey, add an app to the dashboard, review campaign terminology, and locate credentials in the Unity User Acquisition Dashboard.
- [用户获取流程概述](https://docs.unity.com/zh-cn/user-acquisition/getting-started/process-overview.md): Review the tasks you complete when you create an ad campaign with Unity User Acquisition.
- [将app程序添加 Unity Dashboard（Unity 后台）](https://docs.unity.com/zh-cn/user-acquisition/getting-started/add-an-app.md): Add your app to the Unity Dashboard to get started with Unity User Acquisition.
- [查找广告主凭据](https://docs.unity.com/zh-cn/user-acquisition/getting-started/locate-advertiser-credentials.md): Locate credentials used for MMP integration, campaign management, and reporting with Unity User Acquisition
- [用户获取术语表](https://docs.unity.com/zh-cn/user-acquisition/getting-started/glossary.md): Review terminology used in the User Acquisition dashboard and documentation.

# 用户获取广告系列设置

- [Campaigns（广告系列）](https://docs.unity.com/zh-cn/user-acquisition/campaigns.md): Learn about Unity User Acquisition campaigns, including campaign goals, required configurations, iOS requirements, and detailed setsup information.
- [Creatives（广告素材）](https://docs.unity.com/zh-cn/user-acquisition/creatives.md): Learn about ad creatives and creative moderation, and make creative packs in the User Acquisition Dashboard.
- [竞价](https://docs.unity.com/zh-cn/user-acquisition/bidding.md): Learn about bidding and configure Cost per Install (CPI) bids and Return on Ad Spend (ROAS) goals in the Unity Dashboard.

## 预算

- [预算](https://docs.unity.com/zh-cn/user-acquisition/budgets/user-acquisition-budgets.md): Learn about the budget options for User Acquisition campaigns and set up budgets in the dashboard.
- [用户获取预算简介](https://docs.unity.com/zh-cn/user-acquisition/budgets/intro-to-budgets.md): Learn about the different kinds of User Acquisition budgets and how they control your advertising funds.
- [设置广告系列和每日预算](https://docs.unity.com/zh-cn/user-acquisition/budgets/set-campaign-and-daily-budgets.md): Configure Campaign and Daily budgets in the Unity User Acquisition Dashboard.
- [预算最佳实践](https://docs.unity.com/zh-cn/user-acquisition/budgets/budget-best-practices.md): Review the recommended best practices for User Acquisition budgets.
- [合作伙伴集成](https://docs.unity.com/zh-cn/user-acquisition/partner-integration.md): Learn the essentials of integration with MMPs, the default integration process, in-depth integration details, and comprehensive integration guides.

## Targeting（定向投放）

- [Targeting（定向投放）](https://docs.unity.com/zh-cn/user-acquisition/targeting/campaign-targeting.md): Customize your user acquisition campaigns by targeting specific apps, devices, app categories, and regions using Unity’s advanced campaign targeting settings.
- [广告系列定向投放简介](https://docs.unity.com/zh-cn/user-acquisition/targeting/intro-to-campaign-targeting.md): Learn about the targeting options for Unity User Acquisition campaigns.
- [目标最佳实践](https://docs.unity.com/zh-cn/user-acquisition/targeting/campaign-targeting-best-practices.md): Review the recommended best practices for using targeting with your User Acquisition campaign.

### 配置定向投放

- [配置定向投放](https://docs.unity.com/zh-cn/user-acquisition/targeting/configuring-targeting.md): Set up targeting for your Unity User Acquisition campaign.
- [Configure App targeting](https://docs.unity.com/zh-cn/user-acquisition/targeting/configure-app-targeting.md): Configure your User Acquisition campaigns to control which source apps can bid on your user acquisition campaigns.
- [Configure App category targeting](https://docs.unity.com/zh-cn/user-acquisition/targeting/configure-app-category-targeting.md): Set up your User Acquisition campaigns to include or exclude entire app store categories from your user acquisition campaigns.
- [Configure Device targeting](https://docs.unity.com/zh-cn/user-acquisition/targeting/configure-device-targeting.md): Configure your User Acquisition campaigns to include or exclude specific device models and manufacturers in your User Acquisition campaigns.
- [Configure Regional targeting](https://docs.unity.com/zh-cn/user-acquisition/targeting/configure-regional-targeting.md): Set up your User Acquisition campaigns to target specific geographic regions.
- [Configure Source bidding](https://docs.unity.com/zh-cn/user-acquisition/targeting/configure-source-bidding.md): Configure your User Acquisition campaigns to bid for specific publishers only.

# 广告系列管理和报告


## 广告系列管理

- [广告系列管理](https://docs.unity.com/zh-cn/user-acquisition/management/campaign-management.md): Learn about Unity's campaign management tools.
- [API 广告系列管理](https://docs.unity.com/zh-cn/user-acquisition/management/api-campaign-management.md): Review how you can learn more about and access the Unity Management APIs
- [改善广告系列的效果](https://docs.unity.com/zh-cn/user-acquisition/management/improve-campaign-performance.md): Review the recommended best practices to improve campaign performance with Unity User Acquisition.

### 批量广告系列管理工具

- [批量广告系列管理工具](https://docs.unity.com/zh-cn/user-acquisition/management/bulk-campaign-management-tool.md): Learn about Bulk Campaign Management and review example campaign management templates.
- [Introduction to the Bulk Campaign Management tool](https://docs.unity.com/zh-cn/user-acquisition/management/intro-to-bulk-campaign-management.md): Learn about how to edit or create multiple campaigns at a time with Bulk Campaign Management.
- [Download and import bulk management sheets](https://docs.unity.com/zh-cn/user-acquisition/management/templates/download-and-import-templates.md): Import and export bulk campaign management templates to make bulk changes to your campaigns.

#### Bulk Campaign Management templates

- [Bulk Campaign Management templates](https://docs.unity.com/zh-cn/user-acquisition/management/templates/campaign-management-templates.md): Download blank templates, import populated templates, and review template parameters for Bulk Campaign Management.
- [Campaign setups template](https://docs.unity.com/zh-cn/user-acquisition/management/templates/campaign-setups-template.md): Review the parameters in the Campaign setups template for Bulk Campaign Management.
- [Bids template](https://docs.unity.com/zh-cn/user-acquisition/management/templates/bids-template.md): Download and complete the bids template to set or adjust bids across campaigns efficiently.
- [Source bids template](https://docs.unity.com/zh-cn/user-acquisition/management/templates/source-bids-template.md): Review the parameters in the Source Bids template for Bulk Campaign Management.
- [广告系列排期](https://docs.unity.com/zh-cn/user-acquisition/management/campaign-scheduling.md): Schedule a start and end date for your campaign.
- [性能报告和数据分析服务](https://docs.unity.com/zh-cn/user-acquisition/performance.md): Access Unity User Acquisition reporting tools to analyze ad performance.

## 用户获取计费

- [用户获取计费](https://docs.unity.com/zh-cn/user-acquisition/billing/user-acquisition-billing.md): Learn about how User Acquisition billing works with Unity, add funds to your advertising account, and make User Acquisition transfers from you monetization account.
- [用户获取出价简介](https://docs.unity.com/zh-cn/user-acquisition/billing/intro-to-billing.md): Review how campaign billing work with Unity User Acquisition.
- [为您的组织添加资金](https://docs.unity.com/zh-cn/user-acquisition/billing/add-funds.md): Make prepayments to your Unity User Acquisition organization.
- [隐私合规性](https://docs.unity.com/zh-cn/user-acquisition/privacy/intro-to-privacy-compliance.md): Ensure your campaigns are compliant with frameworks like PIPL.

# 引用和支持

- [联系支持团队](https://support-ads.unity.com/s/ContactUs)
- [广告主服务条款](https://unity.com/legal/terms-of-service)
- [隐私政策](https://unity.com/legal/privacy-policy)