Important: Tipalti is the payment service provider for Unity Ads effective January 22, 2024. To receive payouts in 2024 and later, you need to complete your payout profile and your tax form with Tipalti on the Unity Dashboard. For further assistance, or if you have questions about setting up your organization with Tipalti, refer to Tax information, contact, or contact your Unity Account Manager.

This section covers everything you need to know about revenue and payments, including:

Unity Ads generates revenue by displaying paid advertisements in your app. The more traffic and impressions your app creates, the more money you can earn. Unity Ads facilitates different campaign types with different billing points (for example, completed views, clicks, or installs), and always selects the highest-earning campaign to display to your users.

Monetization factors

The average eCPM for Unity Ads depends on many factors, such as platform, region, player demographics, and Ad Units. The biggest factor is the number of players who engage with your app. The monetization strategy guide provides advice on maximizing revenue through strategic implementation.

Analyzing revenue

You can view statistics on your Ads monetization on the Unity Ads Monetization dashboard. If your revenue displays as $0.00, you might need to be patient. Each time a video is started, it creates an impression. However, it might take around 5000 impressions for our targeting algorithms to determine the quality of users provided and start showing consistent revenue.

For more information on how to use the dashboard to analyze revenue metrics, refer to Unity Ads Reporting.