# Configure App category targeting

> Set up your User Acquisition campaigns to include or exclude entire app store categories from your user acquisition campaigns.

Use the following instructions to set up App Category targeting for your Unity User Acquisition campaign.

## Target all app categories

Targeting all categories is the default setting for category targeting. You can do the following to ensure your campaign is configured correctly:

1. Go to the **Category targeting** section of your **Campaign settings**.
2. Select **Target all categories**.
3. If the setting wasn't already enabled, select **Save**.

## Select individual app categories

Do the following to select which categories you want to target manually:

1. Go to the **Category targeting** card of your **Campaign settings**.
2. Choose **Select categories** to display the category groups.
3. Select the checkboxes next to all the categories you want your campaign to target. To target all categories in a group, use **Select All**.
4. Select **Save** to keep your changes and close the category groups.

## Exclude individual app categories

To target all categories except for those you exclude manually, do the following:

1. Go to the **Category targeting** section of your **Campaign settings**.
2. Select **Exclude categories** to display the exclusion category groups.
3. Select the checkboxes next to all the categories you don't want to target in your campaign. To exclude all categories in a group, use **Select All**.
4. Select **Save** to keep your changes and close the category groups.

> **Note:**
>
> It isn't possible to both allow and block app categories in the same campaign.