# User Acquisition campaign targeting

> Customize your user acquisition campaigns by targeting specific apps, devices, app categories, and regions using Unity’s advanced campaign targeting settings.

Use Unity's advanced targeting settings to fine-tune your user acquisition campaign.

[Introduction to campaign targeting](./intro-to-campaign-targeting): Learn about the targeting options for Unity User Acquisition campaigns.

[Configure targeting](./configuring-targeting): Follow setup guides to configure targeting for your campaign.

[Campaign targeting best practices](./campaign-targeting-best-practices): Review the recommended best practices for campaign targeting.