# Performance dashboard dimensions reference

> Review the available dimensions to customize your User Acquisition reports.

Use the following dimensions to customize what data points to include in your dashboard report.

## App dimensions##app

You can add the following App data to your dashboard report:

| Dimension           | Description                                                              | Notes                                                    |
| ------------------- | ------------------------------------------------------------------------ | -------------------------------------------------------- |
| Advertiser Game ID  | The alphanumeric identifier of the advertised app.                       |                                                          |
| Advertiser App ID   | A unique identifier of the advertised app.                               | The App ID is commonly used with API campaign management |
| Advertiser App Name | The advertised app's name.                                               |                                                          |
| Advertiser Store ID | The identifier of the app listing on the Google Play or Apple App store. |                                                          |

## Campaign dimensions##campaign

You can add the following campaign data to your dashboard report:

| Dimension        | Description                                                                                                                                                                                                           |
| ---------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Bidding Strategy | The type of bidding strategy ([Manual](/user-acquisition/bidding/cpi/intro-to-cpi-bidding.md#manual-bids) or [Automated](/user-acquisition/bidding/cpi/intro-to-cpi-bidding.md#automated-bids)) used in the campaign. |
| Campaign Goal    | One of the following campaign goals:- CPI (Install)
- Creative Testing
- Event optimization
- Retention
- ROAS (Return on Ad Spend)                                                                                   |
| Campaign ID      | The unique identifier of individual campaigns.                                                                                                                                                                        |
| Campaign Name    | The names of individual campaigns.                                                                                                                                                                                    |
| ROAS Type        | One of the following types of [ROAS](/user-acquisition/campaigns/roas/return-on-ad-spend-campaigns.md) campaigns:- Ad revenue
- In-app purchases (IAP)
- Hybrid (both Ad revenue and IAP)                             |

## Source Targeting dimensions##source

You can add the following source data to your dashboard report:

| Dimension           | Description                                        |
| ------------------- | -------------------------------------------------- |
| Source App Category | The app store category of the app showing your ad. |
| Source App ID       | The unique identifier of the app showing your ad.  |

## Creative dimensions##creative

You can add the following creative pack data to your dashboard report:

| Dimension          | Description                                         |
| ------------------ | --------------------------------------------------- |
| Creative Pack Name | The names of individual creative packs.             |
| Creative Pack ID   | The unique identifier of individual creative packs. |
| Video length       | The duration of individual ad creatives.            |

## Device and Geo Targeting dimensions##device

You can add the following user device data to your dashboard report:

| Dimension       | Description                                                                                  |
| --------------- | -------------------------------------------------------------------------------------------- |
| Country         | The user device location.                                                                    |
| Device Language | The user device languages.                                                                   |
| OS Version      | The user device OS Version.                                                                  |
| Platform        | The user device platform.                                                                    |
| Screen density  | The user device screen density                                                               |
| Screen size     | The user device screen size.The screen size dimension is only available for Android devices. |

## Event Optimization dimensions##event

You can add the following event data to your dashboard report:

| Dimension            | Description                                                   |
| -------------------- | ------------------------------------------------------------- |
| Event                | The events completed by users.                                |
| Event Name Targeting | Whether the campaign targets all events or a specified event. |