# ByteBrew data-sharing reference

> Review the data-sharing configuration options in the ByteBrew dashboard.

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With ByteBrew, you configure your data-sharing options during the [integration](/user-acquisition/partner-integration/bytebrew/integrate-bytebrew-with-unity.md) process. For the most up-to-date configuration information, consult the [ByteBrew Developer Hub](https://docs.bytebrew.io/attribution-setup/attribution-unityads).

Refer to the following sections for help configuring your data-sharing settings:

## Attribution lookback settings

Use lookback settings to choose what kinds of conversions you include in attribution. In the **Install Settings** tab of the ByteBrew integration setup, you can choose from the following lookback options:

| Lookback option           | Description                                                                                                                                                                                               | Notes                                                                                                                                                                                           |
| ------------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Click-through attribution | Attribute installs that occur after a user clicks on your ad. The lookback setting for Click-through attribution is the maximum window of time after a user clicks on your ad before installing your app. | Click-through attribution is required for ByteBrew integration.                                                                                                                                 |
| View-through attribution  | Attribute installs that occur later, after a user watched your ad but didn't immediately select it.                                                                                                       | View-through attribution isn't required for integration. However, including view-through attribution enables you to measure the impact of impressions that don't immediately result in a click. |

## Attribution data sources

Attribution sources are the engagement data sources from which you want to pass data to Unity. In the **Install Settings** tab of the ByteBrew integration setup, you can choose from the following options:

| Attribution option        | Description                                                      | Notes                                                                                                                               |
| ------------------------- | ---------------------------------------------------------------- | ----------------------------------------------------------------------------------------------------------------------------------- |
| Only this partner         | Pass install data from only Unity-attributed installs.           |                                                                                                                                     |
| All Partners and Organics | Pass data from all installs, including unattributed and organic. | This option enables Unity's models to learn from your installs across all networks, which can help to improve campaign performance. |
| This Partner and Organics | Pass data from both Unity-attributed and organic installs.       |                                                                                                                                     |

## Post-install event data-sharing

Use data-sharing options to configure what [post-install event data](/user-acquisition/data-sharing/post-install-event-data-sharing.md) you want to pass to Unity in your postbacks. Post-install event data is required to access optimized campaign goals with Unity, such as [Return on Ad Spend](/user-acquisition/campaigns/roas/return-on-ad-spend-campaigns.md) (ROAS) and [Retention](/user-acquisition/campaigns/event/intro-to-event-campaigns.md#retention) campaigns.

In the **Postback Settings** tab of the ByteBrew integration setup, you can choose from the following post-install event data-sharing options:

| Data-sharing option   | Description                                                | Associated campaign goals                                                                                | Notes                                                                                                                 |
| --------------------- | ---------------------------------------------------------- | -------------------------------------------------------------------------------------------------------- | --------------------------------------------------------------------------------------------------------------------- |
| Ad Watched Event      | Select this option to pass Ad revenue event data to Unity. | * Ad Revenue [ROAS](/user-acquisition/campaigns/roas/intro-to-roas-campaigns.md)
* Hybrid ROAS           | Ensure that you've implemented the newest ad revenue event in the ByteBrew SDK to track impressions based on revenue. |
| User App Open Event   | Select this option to pass Session event data to Unity.    | - [Retention](/user-acquisition/campaigns/event/intro-to-event-campaigns.md#retention)                   |                                                                                                                       |
| In-App Purchase Event | Select this option to pass Purchase event data to Unity.   | * In-app Purchase (IAP)[ROAS](/user-acquisition/campaigns/roas/intro-to-roas-campaigns.md)
* Hybrid ROAS |                                                                                                                       |

## Postback data sources

Like attribution sources, postback data sources are the sources from which you want to pass post-install event data to Unity. In the **Postback Settings** tab of the ByteBrew integration setup, you can choose from the following options:

| Postback option                          | Description                                                                                            | Notes                                                                                                                                          |
| ---------------------------------------- | ------------------------------------------------------------------------------------------------------ | ---------------------------------------------------------------------------------------------------------------------------------------------- |
| Send only this partner                   | Pass post-install event data from only Unity-attributed installs.                                      |                                                                                                                                                |
| Send from all Networks and Organics      | Pass post-install event data from all installs, including data from unattributed and organic installs. | This option enables Unity's models to learn from your post-install events across all networks, which can help to improve campaign performance. |
| Send only from this Partner and Organics | Pass post-install event data from both Unity-attributed and organic installs.                          |                                                                                                                                                |
