# Mobile Measurement partner integration

> Learn the essentials of integration with MMPs, the default integration process, in-depth integration details, and comprehensive integration guides.

A mobile measurement partner (MMP) is a third-party platform that tracks, organizes, and illustrates mobile app data for advertisers. Integrate your preferred partner with your Unity User Acquisition campaign to pass app data to your campaign.

Partner integration enables install attribution, access to optimized campaign goals, and a more accurate view of campaign performance. Ensure that you enable full data-sharing from your MMP to access optimized campaign goals and accurate reporting.

Refer to the following guides to integrate your preferred MMP. Start with the Integration fundamentals to understand the data you need from your MMP. Review the Integration best practices to ensure you share this required data with your campaign:

[Integration fundamentals](/user-acquisition/partner-integration/integration-fundamentals.md): Learn the basics of MMP integration with Unity User Acquisition.
[Integration best practices](/user-acquisition/partner-integration/integration-best-practices.md): Configure your integration correctly to ensure that you share the required data with your campaign.
[Integrate with a partner](/user-acquisition/partner-integration/integrate-with-a-partner.md): Use the default integration steps to integrate any supported MMP with your User Acquisition campaign
[Partner integration guides](/user-acquisition/partner-integration/integration-guides.md): Integrate your preferred Mobile Measurement Partner (MMP) with your User Acquisition campaign.