# User Acquisition

> Use Unity User Acquisition to attract high-value users and grow your game with scalable, targeted advertising solutions.

# Getting started

- [Unity User Acquisition](https://docs.unity.com/en-us/user-acquisition.md): Use Unity User Acquisition to attract high-value users and grow your game with scalable, targeted advertising solutions.

## Getting started with User Acquisition

- [Getting started with User Acquisition](https://docs.unity.com/en-us/user-acquisition/getting-started/getting-started-with-user-acquisition.md): Review the User Acquisition user journey, add an app to the dashboard, review campaign terminology, and locate credentials in the Unity User Acquisition Dashboard.
- [User Acquisition process overview](https://docs.unity.com/en-us/user-acquisition/getting-started/process-overview.md): Review the tasks you complete when you create an ad campaign with Unity User Acquisition.
- [Add an app to the Unity Dashboard](https://docs.unity.com/en-us/user-acquisition/getting-started/add-an-app.md): Add your app to the Unity Dashboard to get started with Unity User Acquisition.
- [Locate advertiser credentials](https://docs.unity.com/en-us/user-acquisition/getting-started/locate-advertiser-credentials.md): Locate credentials used for MMP integration, campaign management, and reporting with Unity User Acquisition
- [User Acquisition glossary](https://docs.unity.com/en-us/user-acquisition/getting-started/glossary.md): Review terminology used in the User Acquisition dashboard and documentation.

# User Acquisition campaign setup

- [Campaigns](https://docs.unity.com/en-us/user-acquisition/campaigns.md): Learn about Unity User Acquisition campaigns, including campaign goals, required configurations, iOS requirements, and detailed setsup information.
- [Creatives](https://docs.unity.com/en-us/user-acquisition/creatives.md): Learn about ad creatives and creative moderation, and make creative packs in the User Acquisition Dashboard.
- [Bidding](https://docs.unity.com/en-us/user-acquisition/bidding.md): Learn about bidding and configure Cost per Install (CPI) bids and Return on Ad Spend (ROAS) goals in the Unity Dashboard.

## Budgets

- [Budgets](https://docs.unity.com/en-us/user-acquisition/budgets/user-acquisition-budgets.md): Learn about the budget options for User Acquisition campaigns and set up budgets in the dashboard.
- [Introduction to User Acquisition budgets](https://docs.unity.com/en-us/user-acquisition/budgets/intro-to-budgets.md): Learn about the different kinds of User Acquisition budgets and how they control your advertising funds.
- [Set Campaign and Daily budgets](https://docs.unity.com/en-us/user-acquisition/budgets/set-campaign-and-daily-budgets.md): Configure Campaign and Daily budgets in the Unity User Acquisition Dashboard.
- [Budget best practices](https://docs.unity.com/en-us/user-acquisition/budgets/budget-best-practices.md): Review the recommended best practices for User Acquisition budgets.
- [Attribution and data-sharing](https://docs.unity.com/en-us/user-acquisition/data-sharing/.md)
- [Partner integration](https://docs.unity.com/en-us/user-acquisition/partner-integration.md): Learn the essentials of integration with MMPs, the default integration process, in-depth integration details, and comprehensive integration guides.

## Targeting

- [Targeting](https://docs.unity.com/en-us/user-acquisition/targeting/campaign-targeting.md): Customize your user acquisition campaigns by targeting specific apps, devices, app categories, and regions using Unity’s advanced campaign targeting settings.
- [Introduction to campaign targeting](https://docs.unity.com/en-us/user-acquisition/targeting/intro-to-campaign-targeting.md): Learn about the targeting options for Unity User Acquisition campaigns.
- [Targeting best practices](https://docs.unity.com/en-us/user-acquisition/targeting/campaign-targeting-best-practices.md): Review the recommended best practices for using targeting with your User Acquisition campaign.

### Configure targeting

- [Configure targeting](https://docs.unity.com/en-us/user-acquisition/targeting/configuring-targeting.md): Set up targeting for your Unity User Acquisition campaign.
- [Configure App targeting](https://docs.unity.com/en-us/user-acquisition/targeting/configure-app-targeting.md): Configure your User Acquisition campaigns to control which source apps can bid on your user acquisition campaigns.
- [Configure App category targeting](https://docs.unity.com/en-us/user-acquisition/targeting/configure-app-category-targeting.md): Set up your User Acquisition campaigns to include or exclude entire app store categories from your user acquisition campaigns.
- [Configure Device targeting](https://docs.unity.com/en-us/user-acquisition/targeting/configure-device-targeting.md): Configure your User Acquisition campaigns to include or exclude specific device models and manufacturers in your User Acquisition campaigns.
- [Configure Regional targeting](https://docs.unity.com/en-us/user-acquisition/targeting/configure-regional-targeting.md): Set up your User Acquisition campaigns to target specific geographic regions.
- [Configure Source bidding](https://docs.unity.com/en-us/user-acquisition/targeting/configure-source-bidding.md): Configure your User Acquisition campaigns to bid for specific publishers only.

# Campaign management and reporting


## Campaign management

- [Campaign management](https://docs.unity.com/en-us/user-acquisition/management/campaign-management.md): Learn about Unity's campaign management tools.
- [API campaign management](https://docs.unity.com/en-us/user-acquisition/management/api-campaign-management.md): Review how you can learn more about and access the Unity Management APIs
- [Improve campaign performance](https://docs.unity.com/en-us/user-acquisition/management/improve-campaign-performance.md): Review the recommended best practices to improve campaign performance with Unity User Acquisition.

### The Bulk Campaign Management tool

- [The Bulk Campaign Management tool](https://docs.unity.com/en-us/user-acquisition/management/bulk-campaign-management-tool.md): Learn about Bulk Campaign Management and review example campaign management templates.
- [Introduction to the Bulk Campaign Management tool](https://docs.unity.com/en-us/user-acquisition/management/intro-to-bulk-campaign-management.md): Learn about how to edit or create multiple campaigns at a time with Bulk Campaign Management.
- [Download and import bulk management sheets](https://docs.unity.com/en-us/user-acquisition/management/templates/download-and-import-templates.md): Import and export bulk campaign management templates to make bulk changes to your campaigns.

#### Bulk Campaign Management templates

- [Bulk Campaign Management templates](https://docs.unity.com/en-us/user-acquisition/management/templates/campaign-management-templates.md): Download blank templates, import populated templates, and review template parameters for Bulk Campaign Management.
- [Campaign setups template](https://docs.unity.com/en-us/user-acquisition/management/templates/campaign-setups-template.md): Review the parameters in the Campaign setups template for Bulk Campaign Management.
- [Bids template](https://docs.unity.com/en-us/user-acquisition/management/templates/bids-template.md): Download and complete the bids template to set or adjust bids across campaigns efficiently.
- [Source bids template](https://docs.unity.com/en-us/user-acquisition/management/templates/source-bids-template.md): Review the parameters in the Source Bids template for Bulk Campaign Management.
- [Campaign scheduling](https://docs.unity.com/en-us/user-acquisition/management/campaign-scheduling.md): Schedule a start and end date for your campaign.
- [Performance reporting and analytics](https://docs.unity.com/en-us/user-acquisition/performance.md): Access Unity User Acquisition reporting tools to analyze ad performance.

## User Acquisition Billing

- [User Acquisition Billing](https://docs.unity.com/en-us/user-acquisition/billing/user-acquisition-billing.md): Learn about how User Acquisition billing works with Unity, add funds to your advertising account, and make User Acquisition transfers from you monetization account.
- [Introduction to User Acquisition billing](https://docs.unity.com/en-us/user-acquisition/billing/intro-to-billing.md): Review how campaign billing work with Unity User Acquisition.
- [Add funds to your organization](https://docs.unity.com/en-us/user-acquisition/billing/add-funds.md): Make prepayments to your Unity User Acquisition organization.
- [Transfer monetization revenue](https://docs.unity.com/en-us/monetization/payments/transfers/user-acquisition-transfers.md)
- [Privacy compliance](https://docs.unity.com/en-us/user-acquisition/privacy/intro-to-privacy-compliance.md): Ensure your campaigns are compliant with frameworks like PIPL.

# References and support

- [Contact Support](https://support-ads.unity.com/s/ContactUs)
- [Advertiser terms of service](https://unity.com/legal/terms-of-service)
- [Privacy policy](https://unity.com/legal/privacy-policy)

# Other User Acquisition products

- [Unity Exchange](https://docs.unity.com/en-us/grow/exchange.md)
- [Unity Ads Offerwall](https://docs.unity.com/en-us/grow/offerwall/user-acquisition.md)