# Locate advertiser credentials

> Locate credentials used for MMP integration, campaign management, and reporting with Unity User Acquisition

Some User Acquisition tasks, such as MMP integration or setting up Custom app listings require advertiser credentials. Refer to this document for help locating the following credentials:

* [Game ID](#game-id)
* [Secret key and Key ID](#secret-key-and-key-id)
* [Organization core ID](#organization-core-id)
* [Product Page ID (PPID)](#product-page-id)
* [Unique URL parameter](#unique-url-parameter)

## Game ID

The advertiser Game ID is a unique numeric identifier generated when you add an app to the [Unity User Acquisition dashboard](https://cloud.unity.com/acquire). Advertisers use this ID for reporting, attribution, and MMP integration.

> **Important:**
>
> In the previous dashboard experience, the advertiser Game ID is different from the platform-specific monetization [Game IDs](/grow/dashboard/get-started/project/settings.md#game-ids) used in the Unity Monetization dashboard. In the current dashboard experience, The Game ID is the same ID for both User Acquisition and Monetization.
>
> For campaigns created before May 11, 2026, ensure that you use the advertiser Game ID, not the Monetization Game ID.

You can reference and copy the Game ID for your app in any of the following locations in the User Acquisition dashboard:

| **App details** page  | In the **MMP settings** for your app                |
| --------------------- | --------------------------------------------------- |
| Campaign details page | At the top of the page under the **Go live** button |

Refer to the following instructions to retrieve your Game ID from each location:

1. **App details**

   Retrieve your Game ID from the **Apps** page by doing the following:

   1. Go to **Apps** from the left navigation menu of the dashboard. The provided table lists all of your organization's apps.
   2. Select **Settings** (gear) next to your app's **Spend** amount to open the App details.
   3. In the **User Acquisition** tab, go to the **MMP settings** section and copy the **Game ID**.

2. **Campaign details**

   Retrieve your Game ID from the **Campaigns** page by doing the following.

   1. Go to **Campaigns** from the left navigation menu of the dashboard. The provided table lists all of your organization's campaigns.
   2. Select the campaign to open the Campaign details.
   3. At the top of the page, copy your Game ID under **Go live with your campaign**.

## Secret Key and Key ID

> **Note:**
>
> Only **Organization Owners** or **Organization Managers** can create service accounts and secret keys. Refer to [User types, roles and permissions](/cloud/organizations/roles-and-permissions.md) for more information.

To retrieve your Secret Key and Key ID from the **User Acquisition** dashboard, follow these steps:

1. From the left navigation menu, go to **API Management**.
2. Select **Advertising Management API** > **Service account**.
3. If you don't have a service account, select **+ New**. If you have a service account already, select it from the table.
4. In the service account page, go to the **Keys** section.
5. Select **+ Add key** to generate a **Key ID** and **Secret key**.
6. Select the copy buttons following the **Key ID** and the **Secret key** to copy both credentials.

## Organization core ID

To retrieve your Organization core ID from the **Settings** page of the User Acquisition dashboard, follow these steps:

1. Go to the **Settings** > **Organization** page.
2. On the **Organization settings** page, go to the **Organization** section.
3. Copy the numeric ID next to **Organization core ID**.

## Product Page ID

To add a Custom product page to a creative pack, you need to locate your PPID. Refer to the following instructions to locate your PPID in the Apple App Store:

1. Open your Custom product page in a web browser.
2. Locate the PPID at the end of the URL. The ID is the string of characters following `?ppid=` in the URL.


**Product page ID in the App Store URL:**
![Product page ID in the App Store URL](/api/media?file=/user-acquisition/media/images/product-page-id.png)

3. Copy the product page ID. Refer to the following examples to verify you have copied the correct part of the URL:

| Correct PPID                        | Incorrect PPID                                     |
| ----------------------------------- | -------------------------------------------------- |
| `12a4f019-tmc3-5t3f-a5ej-edafee17a` | `1234567=4?ppid=12a4f019-tmc3-5t3f-a5ej-edafee17a` |

## Unique URL parameter

To add a Custom store listing to a creative pack, you need to locate your listing's Unique URL Parameter. Refer to the following instructions to locate your Unique URL Parameter in the Google Play Store:

1. Open your Custom store listing in a web browser.
2. Locate the Unique URL Parameter at the end of the URL. The parameter is the string of characters following `&listing=)` in the URL.


**Unique URL Parameter in the Google Play store URL:**
![Unique URL Parameter in the Google Play store URL](/api/media?file=/user-acquisition/media/images/unique-url-parameter.png)

3. Copy the Unique URL Parameter. Refer to the following examples to verify you copy the correct part of the URL:

| **Correct URL parameter** | **Incorrect URL parameter**           |
| ------------------------- | ------------------------------------- |
| `halloween1`              | `id=com.unity.app&listing=halloween1` |