# Creative specifications

> Review the required specifications for your User Acquisition creatives.

When you create the assets for your ad campaign (creatives), ensure that you adhere to the required specifications for your chosen asset type. Refer to the following information for the specifications of each creative type:

[Video specifications](/user-acquisition/creatives/specifications/video.md): Review the requirements for video creatives with Unity User Acquisition.
[Playable specifications](/user-acquisition/creatives/specifications/playable.md): Review the requirements for playable creatives and playable end cards with Unity User Acquisition.
[Image specifications](/user-acquisition/creatives/specifications/image.md): Review the requirements for image end card creatives with Unity User Acquisition.