# Introduction to creative moderation

> Learn about the creative moderation process with Unity User Acquisition.

When you upload a creative pack to your campaign, the creative pack must undergo a human moderation process. The following article details how that moderation process works.

All new creative packs undergo a human moderation process when their associated campaigns go live for the first time. Moderators ensure that creatives adhere to [Unity's advertising content policies](https://unity.com/legal/content-policy). They also age rate creatives according to app store publisher guidelines based upon sexual, violent, or otherwise inappropriate content for an age category. Publishers can [filter the ads](/grow/dashboard/ad-controls.md) displayed in their apps based on these ratings.

Refer to [Creative moderation checks](/user-acquisition/creatives/moderation/moderation-checks.md) for more information about how to ensure your creatives successfully pass moderation.

## Moderation statuses

When you meet the prerequisites and upload your creative pack, the creatives enter the moderation queue. The dashboard displays one of the following statuses for each creative pack to indicate where your creatives are in the moderation process:

| **Moderation status** | **Description**                                                                                                                                                                                                | **Notes**                                                                                                                                                  |
| --------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Pending               | The Pending status means one of the following, depending on whether you've met the moderation prerequisites:- The creative pack hasn't entered moderation yet.
- The creative pack is currently in moderation. | If you don't deposit funds in your User Acquisition account, your creative packs can't enter the moderation queue and will always show the Pending status. |
| Rejected              | Unity hasn't accepted your creative pack.                                                                                                                                                                      |                                                                                                                                                            |
| Approved              | Unity approved your creative pack and your campaign can begin exploration.                                                                                                                                     |                                                                                                                                                            |

### Rejected creatives

The Rejected status means that Unity didn't approve your creative pack. Hover over the creative pack name to display information on why Unity rejected the creative pack.

Review the following common reasons for creative pack rejection:

* The creative content doesn't adhere to [Unity's advertising content policies](https://unity.com/legal/content-policy).
* The ad doesn't switch between portrait and landscape orientation correctly.
* The ad doesn't respect device lock actions. When a user locks a screen the sound must stop; when a user unlocks the screen, the sound must start.
* The creative doesn't respond to the physical mute button on iOS. Flipping this switch must activate and deactivate the sound.

If Unity rejects your creative, fix the issue and then submit the creative again. For detailed requirements, refer to the [Creative specifications](../creative-specifications) documentation.

> **Note:**
>
> Due to the sensitive nature of gambling ads across many of our publishers, Unity requires gambling advertisers to be managed accounts. Gambling creatives from unmanaged partners will be rejected in moderation. To become a managed partner or learn more about Unity's gambling ad policies, [contact us](https://unity.com/support-services).

Campaigns must contain at least one approved creative pack to go live. If your live campaign includes a mix of approved and pending creative packs, the pending ones automatically run when approved.

### Set up moderation status email notifications

To stay up to date on your creative moderation status, enable automatic email notifications by doing the following:

1. Go to the User Acquisition Dashboard **Oranization** settings from the left naviagation menu.
2. In the **Notification** section, select **Edit** (pencil) next to  **Creative moderation alert**.
3. Select the **Enable creative moderation alert** checkbox and select **Save**.