# Make creative packs

> Set up creative packs in the Unity User Acquisition Dashboard to use them in your campaigns.

A creative pack is a collection of creatives that make up an ad. You need at least one creative pack to run a user acquisition campaign.

For more information, refer to [Introduction to User Acquisition creatives](/user-acquisition/creatives/intro-to-creatives.md).

## Prerequisites

Before you make a creative pack, ensure your creatives meet the required creative specifications.

Optionally, you can do the following before you set up a creative pack:

* Upload the creatives that make up the pack.
* Locate your iOS Product page ID (PPID) or your Android Unique URL Parameter, depending on your app's platform. You need these IDs to set up custom app listings. For more information, refer to [Custom app listings](/user-acquisition/creatives/app-listings/custom-app-listings.md).

## Make a creative pack

You can set up a creative pack from the **Creative library** page or from the **Campaign details** page of a specific campaign.

> **Note:**
>
> You can also make creative packs from the Campaign details page of a specific campaign. You start the creative pack creation in the Required settings section of the right panel and then select Creative packs.

To set up a creative pack, do the following from the **Creative library** page:

1. Go to the **Creative Packs** tab.

2. Select **Create creative pack** to open the **Create new creative pack** dialog.

3. Select the **Creative pack type**, **App**, and enter the **Creative pack name**.

4. To connect a custom app listing, do the following based on your app's platform (iOS or Android).

   1. **iOS app**

      In the **Custom product page** section, select **Default**, or enter the **Custom product page** ID (PPID).

   2. **Android app**

      In the **Custom store listing** section, select **Default** or enter the **Custom store listing** Unique URL Parameter.

5. To make the creative pack, do the following based on the creative pack type you select:

   1. **Video and End card**

      1. Browse the portrait and landscape videos, and end cards (**Square end card** or **Pair end card**), or **Choose existing** ones if you already uploaded them.
      2. Select the video and end card languages.

   2. **Playable**

      > **Note:**
      >
      > If the control for adding playable ads doesn't display for you, contact Support.

      1. Select a playable type (**Responsive** or **Portrait and Landscape**).
      2. Browse the desired playable creatives, **Choose existing** ones if you already uploaded them, or **Add by URL** to add a file hyperlink.
      3. Select the playable languages.

   3. **Video and playable end card**

      1. Browse the portrait and landscape videos, or **Choose existing** ones if you already uploaded them.
      2. Browse the playable end card, **Choose existing** ones if you already uploaded them, or **Add by URL** to add a file hyperlink.
      3. Select video and playable end card languages.

6. Select **Create** to confirm your creative pack creation.

If you uploaded new creatives during creative pack creation, those creatives go through human creative moderation to ensure they follow the [Unity Advertising Services Content Policy](https://unity.com/legal/content-policy) and to receive an age rating. You can consult the status under the **Moderation** column of the creative packs table. To receive an email notification when the review is complete, enable **Creative moderation alerts** in the dashboard settings.

If you selected creatives from your existing ones during creative pack creation, the creatives might already be approved.