# Return on Ad Spend campaigns

> Learn about Return on Ad Spend (ROAS) campaigns, review best practices, and create a ROAS campaign in the User Acquisition Dashboard.

A Return on Ad Spend (ROAS) campaign goal targets users predicted to generate revenue through in-app purchases, ad revenue, or a combination of both.

Refer to the following documentation to learn about this campaign goal, its best practices, and how to create a ROAS campaign in the dashboard:

[Introduction to ROAS campaigns](./intro-to-roas-campaigns): Learn about ROAS goals, optimization types and windows, post-install event data requirements, and the campaign Learning phase.

[ROAS campaign best practices](./roas-campaign-best-practices): Review the recommended best practices for ROAS campaigns with Unity User Acquisition.

[Create a ROAS campaign](./create-a-roas-campaign): Create a ROAS campaign in the Unity User Acquisition Dashboard.