# Introduction to CPI campaigns

> Learn about Cost per Install (CPI) campaigns with Unity User Acquisition.

User acquisition campaigns help you bring new players into your game. Install campaigns are the standard user acquisition campaign because they're optimized toward generating as many installs as possible.

To manage your campaigns from the [Unity User Acquisition dashboard](https://cloud.unity.com/acquire), [add an app](/user-acquisition/getting-started/add-an-app.md) or select an existing app to access its Campaigns page.

## The Campaigns dashboard

The Campaigns dashboard provides an overview of your app's campaign performance. You can search for campaigns to display, or filter data by campaign goal, billing type, status, and timeframe.