# Event optimization campaigns

> Learn about Level Complete, Payer, and Retention Event optimization campaigns with Unity User Acquisition.

An Event optimization campaign targets acquiring users who take specific, meaningful actions after installing your app. This includes users more likely to reach specific milestones, make in-app purchases, and remain engaged with your app after installation.

Refer to the following documentation to learn about this campaign goal, its best practices, and how to create an Event optimization campaign in the dashboard:

[Introduction to Event optimization campaigns](./intro-to-event-campaigns): Learn about Level Complete, Payer, and Retention Event optimization campaigns with Unity User Acquisition.

[Event optimization campaign best practices](./event-campaign-best-practices): Review the recommended best practices for Event optimization campaigns with Unity User Acquisition.

[Create an Event optimization campaign](./create-an-event-campaign): Create a Level Complete, Payer, or Retention campaign in the Unity User Acquisition Dashboard.