# Create an Event optimization campaign

> Create a Level Complete, Payer, or Retention campaign in the Unity User Acquisition Dashboard.

Event campaigns optimize for users predicted to engage with your app after installation. Refer to the following instructions to set up a new Event Optimizaiton campaign in the Unity User Acquisition Dashboard.

## Prerequisites

Before you create a new Event Optimization campaign, you must first [Add an app](../../getting-started/add-an-app) to the dashboard.

## Create a new Event Optimization campaign

To create an Event Optimization campaign, do the following from the **Campaigns** page of the User Acquisition Dashboard:

1. Select **Create** to open the campaign creation flow.

2. Select your app from the **Select app** dropdown. If you haven't added your app to the dashboard yet, select **Add app**.

3. In the **Select a campaign goal** section, select **Event Optimization**.

4. In the **Select event** section, choose your event type from the following options:

   * Level Complete
   * Payer
   * Retention

   Refer to the [Introduction to Event Optimization campaigns](intro-to-event-campaigns) for information on each event type.

5. Name your campaign and select **Create**.

6. To set your campaign live, configure the [Required campaign settings](../required-campaign-settings).