# Campaign goals

> Learn about the different User Acquisition campaign goals and how to create these campaigns in the Unity User Acquisition Dashboard.

Your campaign goal determines what kinds of users your campaign optimizes toward. Refer to the following documentation to learn more about each campaign goal.

[Choosing a campaign goal](./choosing-a-campaign-goal): Review the available ad campaign goals with Unity User Acquisition.

[Cost per install campaigns](./install/cost-per-install-campaigns): Learn about how Cost per Install (CPI) campaigns work with Unity User Acquisition.

[Return on Ad Spend campaigns](./roas/return-on-ad-spend-campaigns): Learn about Return on Ad Spend (ROAS) campaigns, review best practices, and create a ROAS campaign in the User Acquisition Dashboard.

[Event optimization campaigns](./event/event-optimization-campaigns): Learn about Level Complete, Payer, and Retention Event optimization campaigns with Unity User Acquisition.

[Creative Testing campaigns](./creative-testing/creative-testing-campaigns): Learn about how Creative Testing campaigns work, review the recommended best practices and how to analyze campaign results, and create a new Creative Testing campaign in the Unity User Acquisition Dashboard.