# Monetization performance dimensions reference

> Tailor your monetization dashboard reports by selecting dimensions for app, placement, ad format, country, and platform data to analyze monetization performance across multiple attributes.

Use the following dimensions to customize what data points to include in your dashboard report.

## General dimensions

You can add the following dimensions to your dashboard report:

| **Dimension** | **Description**                                         |
| ------------- | ------------------------------------------------------- |
| Project       | The publisher project (Unity game/app) being monetized. |
| SDK version   | The Unity Ads SDK version used by the publisher app.    |
| Game ID       | The Game ID associated with the publisher app.          |

## Device and geo targeting dimensions

You can add the following device and geo targeting dimensions to your dashboard report:

| **Dimension** | **Description**                                 |
| ------------- | ----------------------------------------------- |
| Country       | The country of the end user who viewed the ad.  |
| Platform      | The OS platform of the device (Android or iOS). |

## Ads and placements dimensions

You can add the following ads and placements dimensions to your dashboard report:

| **Dimension** | **Description**                                                      |
| ------------- | -------------------------------------------------------------------- |
| Ad format     | The format of the ad served (banner, interstitial, or rewarded ads). |
| Ad unit       | The specific ad unit serving the impression.                         |
| Placement     | The specific placement within the app where the ad is shown.         |