# Ad format references

> Explore the different Unity Ads ad formats that you can display in your app.

Use Unity Ads to serve a mix of engaging content to your players through [placements](/monetization/dashboard/placements.md). Get to know the various content types, and learn how to deploy them in your monetization strategy.

## Banner ads##banner

Banner ads appear in a designated screen location and fill to a specified size. Banners remain a consistent source of ad revenue within mobile ad spend. You can implement banner ads through banner placements.

* [Implement banner ads in Unity](/monetization/sdk-integration/unity-sdk/banner-ads.md).
* [Implement banner ads in iOS](/monetization/sdk-integration/ios-sdk/banner-ads.md).
* [Implement banner ads in Android](/monetization/sdk-integration/android-sdk/banner-ads.md).

## Interstitial ads##interstitial

Interstitial ads are the basic full-screen interstitials that persist until the player dismisses them. These are most effectively implemented strategically at natural pauses or breaks, such as a load or level change. You can implement display ads through rewarded and interstitial placements.

* [Implement display ads in Unity](/monetization/sdk-integration/unity-sdk/interstitial-ads.md).
* [Implement display ads in iOS](/monetization/sdk-integration/ios-sdk/interstitial-ads.md).
* [Implement display ads in Android](/monetization/sdk-integration/android-sdk/interstitial-ads.md).

## Rewarded video ads##video

Video ads are the most common form of advertising. They create opportunities to implement rewarded ads, where players receive incentives for viewing the ad in its entirety. You can implement video ads through rewarded and interstitial placements.

* [Implement rewarded ads in Unity](/monetization/sdk-integration/unity-sdk/rewarded-ads.md).
* [Implement rewarded ads in iOS](/monetization/sdk-integration/ios-sdk/rewarded-ads.md).
* [Implement rewarded ads in Android](/monetization/sdk-integration/android-sdk/rewarded-ads.md).