# Webshop setup

> Create, theme, publish, and administer your webshop from the Unity Dashboard.

Learn how to create, publish, and administer your webshop to build a web storefront for your game's in-app purchases.

For an introduction to webshops and how to connect one to your IAP catalog and payment provider, refer to [Get started with webshops](/iap/webshop/get-started.md).

[Create a webshop](/iap/webshop/create-a-webshop.md): Reserve a studio name and slug, then create a webshop connected to your Unity Cloud project's IAP catalog and payment provider.
[Themes and branding in webshops](/iap/webshop/theming-and-branding.md): Discover how to style a webshop with theme tokens, branding media, and AI-generated themes.
[Generate a webshop theme with AI](/iap/webshop/generate-a-webshop-theme-with-ai.md): Generate a webshop theme from your game's Apple App Store listing or your own images in the Unity Dashboard.
[Publish a webshop](/iap/webshop/publish-a-webshop.md): Snapshot a webshop's production draft into the live configuration and make the shop reachable at its public URL.
[Apply a non-production draft to production](/iap/webshop/apply-to-production.md): Copy theme and branding changes from a non-production environment into the production environment's draft.
[Webshop list actions reference](/iap/webshop/webshop-list-actions-reference.md): Manage the actions available for each existing webshop from the Webshop list.
[Webshop Admin API reference](/iap/webshop/admin-api.md): Explore the Webshop Admin API endpoints you can use to configure webshops, environments, themes, and branding programmatically.
[Webshop permissions reference](/iap/webshop/permissions.md): Find the Unity roles required to administer webshops in the Unity Dashboard or through the Admin API.
[Webshop limits reference](/iap/webshop/limits.md): Find the structural, naming, media and runtime limits that apply to webshops.