# Webshop

> Launch a branded web storefront for your In-App Purchasing catalog from the Unity Dashboard, with theming, hosting, and payments handled for you.

Unity Webshop is a hosted web storefront for your game's in-app purchases. In the Unity Dashboard, you can create, manage, build, and theme your webshop. You can also connect it to your existing [In-App Purchasing (IAP)](/iap.md) catalog and [payment provider](/iap/payment-providers.md), connect your commerce data, and publish it for players. Catalog, pricing, and promotion changes are immediately reflected in webshops.

Players can open the webshop from your game in a browser or from other places, such as Discord channels or your website. When they complete their purchase, they return to the game with their items ready to use.

The following sections explain how to create, customize, integrate, and publish your webshop.

[Create and publish your first webshop](/iap/webshop/create-and-publish-your-first-webshop.md): Follow this workflow to create, theme, and publish your first webshop in the Unity Dashboard.
[Introduction to webshops](/iap/webshop/introduction-to-webshops.md): Understand studios, projects, slugs, environments, and the draft-to-live publish model.
[Catalog and payments in webshops](/iap/webshop/catalog-and-payments.md): Learn how webshops reuse your project's IAP catalog and forward purchases to your existing payment providers.
[Themes and branding in webshops](/iap/webshop/theming-and-branding.md): Discover how to style your webshop with colors, typography, and branding media, including AI-generated themes.
[Open a webshop from your game](/iap/webshop/deep-links.md): Construct an outbound link from your game and understand how players are authenticated.
[Troubleshooting webshops](/iap/webshop/troubleshooting.md): Solve common issues with creating, theming, and publishing webshops.