# Revenue Performance reference

> Explore the metrics, dimensions, and configuration options you can use to analyze performance data for IAP.

Review the metrics, dimensions, and configuration options available for **Revenue Performance**.

Use this reference to understand what each metric measures, how you can group data with dimensions, and how to configure the reporting graph.

## Metrics

You can select multiple metrics to display for **Revenue Performance**, split across the categories: **Performance** and **User Activity**.

### Performance metrics

The following table describes the **Performance** metrics.

| Metric                       | Description                                                                                                                                                                        |
| ---------------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **Checkout Conversion Rate** | The percentage of checkout attempts that result in a completed purchase.                                                                                                           |
| **IAP Revenue**              | The net revenue generated from IAP transactions.                                                                                                                                   |
| **Payer Conversion Rate**    | The percentage of daily active users who make at least one purchase. This metric requires [Diagnostics Data](/cloud/developer-data/configure-diagnostics-editor.md) to be enabled. |
| **Payment Success Rate**     | The percentage of payment attempts that completed successfully.                                                                                                                    |
| **Revenue per Transaction**  | The average revenue earned per completed IAP transaction.                                                                                                                          |

### User Activity metrics

The following table describes the **User Activity** metrics.

| Metric           | Description                                                                                                                                                                                                                                    |
| ---------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **ARPPU**        | Average revenue per paying user: the total IAP revenue divided by the number of paying users.                                                                                                                                                  |
| **ARPDAU**       | Average revenue per daily active user: the IAP revenue for a game in a day divided by the number of players who played that day. This metric requires [Diagnostics Data](/cloud/developer-data/configure-diagnostics-editor.md) to be enabled. |
| **New Spenders** | The number of users who make their first purchase in the selected period.                                                                                                                                                                      |
| **Paying DAU**   | The number of daily active users who make a purchase on a given day. This metric requires [Diagnostics Data](/cloud/developer-data/configure-diagnostics-editor.md) to be enabled.                                                             |

## Dimensions

Dimensions are properties you can use to group reporting data. The following table describes the supported dimensions.

| Dimension            | Description                                                 |
| -------------------- | ----------------------------------------------------------- |
| **Payment Provider** | The payment provider used for a player's purchase.          |
| **Country**          | The country a purchase was made from.                       |
| **Platform**         | The platform a purchase was made on.                        |
| **Channel**          | The purchase channel, such as Apple, Google, or webshop.    |
| **SKU ID**           | The identifier of the purchased product (SKU).              |
| **SKU Type**         | The type of the purchased product.                          |
| **OS Version**       | The detected operating system version of the user's device. |
| **IAP SDK Version**  | The version of the Unity IAP SDK used for the purchase.     |
| **Time**             | The time period the activity occurred in.                   |
| **Activity Type**    | The type of activity: purchases, refunds, or chargebacks.   |

## Graph configuration and filters

Use the graph configuration options to select how to display reporting data. You can choose from the following options:

* Line graph
* Table
* Stacked line graph
* Bar graph

Use the filter options to filter the reporting data that's displayed. The following table describes the available filters.

| Filter             | Description                                                                                                                                                     |
| ------------------ | --------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Date range         | Choose 3, 7, 14, 30, or 90 days, or a custom time window.                                                                                                       |
| Aggregation window | Choose hourly, daily, weekly, or monthly summaries of the data.                                                                                                 |
| Comparison         | Compare recent week or month windows with previous ones to view week-on-week and month-on-month trends. You can also choose a custom window to compare against. |
| Additional filters | Select **Add filters** to filter on dimension values, such as platform or payment provider.                                                                     |
| Is Real Purchase   | Display real purchase data only, and exclude any data from testing or sandbox environments.                                                                     |