# Store management and setup

> Configure app store integrations and Direct to Consumer (D2C) payment providers for Unity In-App Purchasing across your target platforms.

Unity In-App Purchasing (IAP) connects your application to the stores where users make purchases. It supports built-in platform stores (the Apple App Store on iOS, macOS, and tvOS, and the Google Play Store on Android) as well as D2C payment providers such as Stripe and Coda for off-platform or web-based transactions. You can also implement a fully custom store for platforms not natively supported by Unity IAP. Use the pages in this section to configure your chosen store integration and understand the available options for each platform.

[Stores](/iap/stores.md): Understand digital distribution platforms and how to access store-specific features through store extensions.
[Supported stores](/iap/stores-supported.md): Review the list of app stores supported by Unity In-App Purchasing with version information and platform details.
[Google Play Store](/iap/google-store.md): Configure and integrate Unity In-App Purchasing with the Google Play Store for Android apps.
[Apple App Store](/iap/apple-store.md): Configure and integrate Unity In-App Purchasing with the Apple App Store for iOS, macOS, and tvOS apps.
[Stripe](/iap/stripe.md): Integrate and configure Stripe as a D2C payment provider with Unity In-App Purchasing.
[Coda](/iap/coda.md): Integrate and configure Coda as a D2C payment provider with Unity In-App Purchasing.
[Custom stores](/iap/custom-stores.md): Implement and extend custom store integrations with Unity In-App Purchasing.