Webshop

Launch a branded web storefront for your In-App Purchasing catalog from the Unity Dashboard, with theming, hosting, and payments handled for you.

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Unity provides features to create, customize, host, and publish a webshop for your game. A webshop is a web storefront where players can purchase products for your game. In the Unity Dashboard, you can manage your webshop, connect it to your existing In-App Purchasing (IAP) catalog and payment provider, and connect your commerce data. Changes to your catalog, pricing, and promotions appear in your webshop immediately.

Players can open the webshop from your game in a browser or from other places, such as Discord channels or your website. When they complete their purchase, they return to the game with their items ready to use.

Note

Unity doesn't charge a fee to use IAP with a payment provider, including webshop purchases. Each payment provider sets its own transaction fees, which you negotiate directly with the provider. For more information, refer to Catalog and payments in webshops.

The following sections explain how to create, customize, integrate, and publish your webshop.

Get started with webshops

Learn how webshops work, then create and publish your first one from the Unity Dashboard.

Webshop setup

Create, theme, publish, and administer your webshop from the Unity Dashboard.

Catalog and payments

Reuse your project's IAP catalog in a webshop and route purchases to your payment providers.

Game integration for webshops

Connect a published webshop to your Unity game and authenticate players when they open it.

Troubleshooting webshops

Solve common issues with creating, theming, publishing, and integrating your webshop.

Documentation

Development

User Acquisition

Monetization

Industry