# Google Analytics setup

> Integrate your Google Analytics data with the Developer Data framework to improve the quality and completeness of data signals that power your projects' performance with Unity products.

Connect your Google Analytics property to the Developer Data framework so that Unity can use eligible player behavior data alongside your other Developer Data. This data provides additional context that can help Unity products understand player behavior and support optimization capabilities over time.

You're in control of how your data is used. Unity uses your Google Analytics data only according to your Developer Data usage settings.

[Introduction to using Google Analytics with the Developer Data framework](/cloud/developer-data/google-analytics-overview.md): Discover how linking Google Analytics to the Developer Data framework can help optimize the Unity products you use to build your projects.
[Connect Google Analytics to the Developer Data framework via guided setup](/cloud/developer-data/link-google-analytics.md): Follow the guided setup process in the Unity Dashboard to link your Google Analytics data to the Developer Data framework.
[Manually connect Google Analytics to the Developer Data framework](/cloud/developer-data/link-google-analytics-manual.md): Manually connect your Google Analytics data to the Developer Data framework to resolve connection failures or customize data export settings.
[Troubleshooting your Google Analytics connection to the Developer Data framework](/cloud/developer-data/google-analytics-troubleshooting.md): Solve common issues with connecting your Google Analytics data to the Developer Data framework.