# Developer consent solution

> Implement your own consent solution or a third-party consent API to collect and manage user consent in your Unity app.

Learn about user consent, why it matters for privacy compliance, and understand what this means for implementing a privacy solution.

[Introduction to the developer consent solution](/ads-ios/4.19.0/privacy/developer-consent/solution/intro-to-dev-consent.md): Learn about how developer consent lets you manage user privacy choices directly in your app through the Unity Ads Privacy API, and key considerations before setting up a custom consent solution.
[Set up a custom consent solution](/ads-ios/4.19.0/privacy/developer-consent/solution/custom-consent.md): Implement a custom developer consent solution, whether you’re using a third-party mediator or mediating with Unity Ads exclusively.