Call-to-action text support
Note: Call-to-action text support is only available for iOS apps.
Call-to-action (CTA) text support enables customization of CTA buttons with options like Shop Now or Learn More, broadening their usability.
Bid Response
Unity supports Install Now for app-related ads and Learn More for non-app-related ads as default text options for the Call-to-Action button. Unity provides DSPs the option to change the default text to better suit the creative. Additionally, Unity also supports Shop Now as an ad text option.
| Status | Bid Response |
|---|---|
| To disable | Don’t add the extension to your bid response |
| To enable | Add the resp.seatbid[0].bid[0].ext.cta_Text: “Shop Now” extension |
Unity implements a verification logic to only display supported Call-to-Action text. If unsupported ad text is received, Unity will display the default text Install Now or Learn More in the Call-to-action button.