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IAB category mapping

Map app and ad content to IAB categories to support standardized targeting, reporting, and brand safety.
Read time 4 minutesLast updated 2 months ago
This table shows official IAB content categories and their RTB IDs, which are passed in 
therequest.bcat
(blocked categories) bid request field. It also maps each IAB category to the content category publishers can filter.

Unity category

IAB category

RTB ID

Alcoholic BeveragesCocktails/BeerIAB8-5
Alcoholic BeveragesTobaccoIAB9-9
Alcoholic BeveragesWineIAB8-18
Contests And ShoppingCouponingIAB22-2
Contests And ShoppingShoppingIAB22
Contests and ShoppingContests and FreebiesIAB22-1
Dating And Social MediaDatingIAB14-1
Dating And Social MediaWeddingsIAB14-7
Dating And Social MediaMarriageIAB14-4
FoodDining OutIAB8-9
FoodVegetarianIAB8-17
FoodChinese CuisineIAB8-4
FoodCoffee/TeaIAB8-6
FoodFood AllergiesIAB8-10
FoodAmerican CuisineIAB8-1
FoodJapanese CuisineIAB8-14
FoodHealth/Lowfat CookingIAB8-12
FoodItalian CuisineIAB8-13
FoodCajun/CreoleIAB8-3
FoodFood and DrinkIAB8
FoodBarbecues and GrillingIAB8-2
FoodCuisine-specificIAB8-7
FoodMexican CuisineIAB8-15
FoodFrench CuisineIAB8-11
FoodVeganIAB8-16
FoodDesserts and BakingIAB8-8
Health Fitness AppsWeight LossIAB7-44
Health and Fitness AppsExerciseIAB7-1
Health and Fitness AppsPhysical TherapyIAB7-36
Health and MedicinePediatricsIAB7-35
Health and MedicinePanic/AnxietyIAB7-34
Health and MedicineDepressionIAB7-18
Health and MedicineBipolar DisorderIAB7-9
Health and MedicineMen's HealthIAB7-31
Health and MedicinePsychology/PsychiatryIAB7-37
Health and MedicineAlternative MedicineIAB7-5
Health and MedicineCholesterolIAB7-12
Health and MedicineAutism/PddIAB7-8
Health and MedicineHolistic HealingIAB7-26
Health and MedicineSmoking CessationIAB7-41
Health and MedicineHerbs For HealthIAB7-25
Health and MedicineHeart DiseaseIAB7-24
Health and MedicineIncontinenceIAB7-29
Health and MedicineGerd/Acid RefluxIAB7-22
Health and MedicineCold and FluIAB7-15
Health and MedicineSleep DisordersIAB7-40
Health and MedicineWomen's HealthIAB7-45
Health and MedicineDental CareIAB7-17
Health and MedicineAsthmaIAB7-7
Health and MedicineThyroid DiseaseIAB7-43
Health and MedicineAllergiesIAB7-4
Health and MedicineSubstance AbuseIAB7-42
Health and MedicinePanic/Anxiety DisordersIAB7-34
Health and MedicineDermatologyIAB7-19
Health and MedicineSexualityIAB7-39
Health and MedicineInfertilityIAB7-30
Health and MedicineChronic Fatigue SyndromeIAB7-13
Health and MedicineHeadaches/MigrainesIAB7-23
Health and MedicineIbs/Crohn's DiseaseIAB7-27
Health and MedicineNutritionIAB7-32
Health and MedicineDiabetesIAB7-20
Health and MedicineCancerIAB7-11
Health and MedicineAids/HivIAB7-3
Health and MedicineEpilepsyIAB7-21
Health and MedicineA.D.D.IAB7-2
Health and MedicineArthritisIAB7-6
Health and MedicineOrthopedicsIAB7-33
Health and MedicineChronic PainIAB7-14
Health and MedicineDeafnessIAB7-16
Health and MedicineHealth and FitnessIAB7
Health and MedicineBrain TumorIAB7-10
Law, Government, and PoliticsLegal IssuesIAB11-2
Law, Government, and PoliticsImmigrationIAB11-1
Law, Government, and PoliticsPoliticsIAB11-4
Law, Government, and PoliticsLaw, Govenrment, and PoliticsIAB11
Lottery and GamblingGamblingIAB9-7
News and WeatherInternational NewsIAB12-1
News and WeatherLocal NewsIAB12-3
News and WeatherWeatherIAB15-10
News and WeatherNational NewsIAB12-2
News and WeatherNewsIAB12
Personal FinancePersonal FinanceIAB13
Personal FinanceFinancial NewsIAB13-3
Personal FinanceOptionsIAB13-9
Personal FinanceRetirement PlanningIAB13-10
Personal FinanceCredit/Debt and LoansIAB13-2
Personal FinanceHedge FundIAB13-5
Personal FinanceTax PlanningIAB13-12
Personal FinanceBeginning InvestingIAB13-1
Personal FinanceInvestingIAB13-7
Personal FinanceFinancial PlanningIAB13-4
Personal FinanceStocksIAB13-11
Personal FinanceInsuranceIAB13-6
Personal FinanceMutual FundsIAB13-8
Religion and SpiritualityLatter-day SaintsIAB23-9
Religion and SpiritualityReligion and SpiritualityIAB23
Religion and SpiritualityCatholicismIAB23-4
Religion and SpiritualityBuddhismIAB23-3
Religion and SpiritualityPagan/WiccanIAB23-10
Religion and SpiritualityAtheism/AgnosticismIAB23-2
Religion and SpiritualityJudaismIAB23-8
Religion and SpiritualityIslamIAB23-7
Religion and SpiritualityHinduismIAB23-6
Religion and SpiritualityAlternative ReligionsIAB23-1
Religion and SpiritualityChristianityIAB23-5
 3-d GraphicsIAB19-1
 AdvertisingIAB3-1
 AfricaIAB20-2
 ApartmentsIAB21-1
 Art/TechnologyIAB9-1
 Arts and CraftsIAB9-2
 Auto RepairIAB2-2
 BeadworkIAB9-3
 BoxingIAB17-5
 BusinessIAB3
 Business TravelIAB20-7
 Cameras and CamcordersIAB19-5
 CampingIAB20-9
 Candle and Soap MakingIAB9-6
 Canoeing/KayakingIAB17-6
 Car CultureIAB2-4
 Card GamesIAB9-7
 Career AdviceIAB4-11
 CareersIAB4
 CaribbeanIAB20-11
 CheerleadingIAB17-7
 CigarsIAB9-9
 ClimbingIAB17-8
 ClothingIAB18-5
 ClothingIAB18-5
 ClothingIAB18-5
 ClothingIAB18-5
 Computer NetworkingIAB19-8
 ConvertibleIAB2-6
 CoupeIAB2-7
 CrossoverIAB2-8
 CruisesIAB20-12
 DatabasesIAB19-12
 Divorce SupportIAB14-2
 EldercareIAB6-9
 EmailIAB19-15
 EntertainingIAB10-2
 EuropeIAB20-14
 EducationIAB5
 Family and ParentingIAB6
 Financial AidIAB4-3
 FranceIAB20-15
 Freelance WritingIAB9-13
 GenealogyIAB9-14
 GeologyIAB15-4
 Getting PublishedIAB9-15
 GreeceIAB20-16
 Green SolutionsIAB3-8
 GuitarIAB9-16
 HatchbackIAB2-11
 Home TheaterIAB10-6
 Home Video/DvdIAB19-17
 Honeymoons/GetawaysIAB20-17
 Horse RacingIAB17-16
 HumorIAB1-4
 Inline SkatingIAB17-19
 Interior DecoratingIAB10-7
 ItalyIAB20-19
 JapanIAB20-20
 Jewelry MakingIAB9-19
 Job FairsIAB4-4
 Job SearchIAB4-5
 Language LearningIAB5-8
 Large AnimalsIAB16-5
 MarketingIAB3-11
 Mexico and Central AmericaIAB20-21
 MinivanIAB2-14
 Mountain BikingIAB17-21
 MusicIAB1-6
 Nascar RacingIAB17-22
 OlympicsIAB17-23
 Parenting TeensIAB6-6
 Performance VehiclesIAB2-17
 Power and MotorcyclesIAB17-25
 Real EstateIAB21
 Running/JoggingIAB17-30
 ScholarshipsIAB4-8
 ScreenwritingIAB9-28
 SedanIAB2-20
 Shareware/FreewareIAB19-30
 Stamps and CoinsIAB9-29
 Surfing/BodyboardingIAB17-37
 Table Tennis/Ping-pongIAB17-39
 TelecommutingIAB4-9
 TelevisionIAB1-7
 TennisIAB17-40
 Theme ParksIAB20-25
 Veterinary MedicineIAB16-7
 Visual BasicIAB19-32
 VolleyballIAB17-41
 WagonIAB2-23
 WalkingIAB17-42
 Waterski/WakeboardIAB17-43