Changelog
07-2022
- Added support for Companion Creative View events.
- Improved filtering for valid OS types.
- Fixed a bug where OM ext was not included in all VPAID ad requests.
- Removed length validation for non-video bids.
06-2022
- Added MRAID support for HTML end cards.
- Added OM support for MRAID playable and display ads.
- Fixed a bug with the iOS app sheet in portrait mode.
05-2022
- For ads shown on iOS, the DSP Report now lists numerical store IDs instead of bundle IDs.
03-2022
- Expanded iOS app sheet support on iOS 15.
07-2021
- Added support for requests from Brazil that are subject to LGPD privacy.
- Added a
regs.ext.lgpd
object.
04-2021
- Added support for CTA buttons for VAST video ads.
- A response with the advertiser bundle ID now shows “Install Now” and a square icon. A response without the advertiser bundle ID still says “Learn More”.
03-2021
- Added support for Apple SKADN attribution for banner ads.
03-2021
- Switched to a first-price auction system.
- Changed the
at
value to1
to indicate the change to a first-price auction.
01-2021
- Added support for Apple SKADN attribution for VAST/VPAID video ads, playable ads, and display ads.
09-2020
- Started sending
imp.ext.skadn
objects in requests for iOS 14+ devices.
05-2020
- Added support for the
HTMLResource
companion type in VAST requests. - Added the
imp.video.companionad
object.
02-2020
- Released the DSP-facing reporting dashboard as part of the Partner Service Portal. DSP reporting helps DSPs to discover inventory opportunity, optimize bidding, and analyze performance.
02-2020
Released the Partner Portal and test app.
- Use the Partner Portal to refine bid requests and test responses.
- Use the test app to render the creative markup from your validated OpenRTB response through Unity’s auction to test creative rendering and tracking URLs.
09-2019
Optimization features
- Added a section on Open Measurement (OM).
- Updated creative format specs for OM with VAST.
- Removed the section on viewability data extensions, which are deprecated and are replaced by OM.
Bid requests
Added the following OM support fields:
Added the
app.publisher
field.
Bid responses
- Added the
bid.api
OM support field.
Contextual data extensions
- Added the
bAge
(blocked age rating) field.
05-2019
- Launched the Programmatic advertising documentation.