Bid responses

Unity supports JSON formats for bid response data. The MIME type for the standard JSON representation is application/json and specified in an HTTP header field as:

contentType: application/json

After your application receives the bid request to its dedicated endpoint, it must return a bid response or indicate a no-bid within a maximum of 200 milliseconds. Unity sends Accept-Encoding GZIP compression in the request, and the recommended best practice is to compress the response. For more information, refer to section 2.4 of the OpenRTB specification.

Note: The recommended best practice is that DSP servers, including load balancers, activate HTTP Persistent Connections, also known as Keep-Alive, and prevent automatic IdleConnTimeout for at least 90 seconds. This has a profound impact on overall performance by reducing connection management overhead and CPU utilization on both sides of the interface.

Response objects and their attributes are detailed in the following section. The description field denotes required attributes. The recommended best practice is that you include all attributes.

response objects

An object class describing the bidder’s response to the bid request.

AttributeTypeExampleDescription
idstring"id":"7jrUifdKuw3HDIR9dbqDVJ"

A Unity-generated ID passed with the bid request and returned with the bid response.

Important: This attribute is required in the response.

curstring"cur": "USD"

The currency type, using ISO currency codes. Unity supports U.S. dollars (USD), and other currencies such as CNY. Make sure this field matches the currency field defined in the adsource configuration, and exchange_rate is not empty, or else Unity will ignore the bid response.

Important: This attribute is required in the response.

bididstring"bidid": “CHYr9b0ODI8OGLpedtfCpuCH”Bidder-generated response ID to assist with logging and tracking.
nbrint"nbr": 6Reason for declining to bid. For a complete list of supported values, refer to table 5.24 in the OpenRTB API guide. Also refer to the section on No-bid responses.
seatbidobject arrayFor more information, refer to the section on seatbid objects.

Unity Exchange allows multiple seatbid objects in a response, however it currently only uses one seatbid object array. The seatbid object chosen contains a bid.id equal to the impression.id. If multiple seatbid objects meet this criterion, Unity Exchange selects one randomly.

Important: This attribute is required in the response.

seatbid objects

An object class containing a bid object array that allows the partner to bid on behalf of multiple accounts.

AttributeTypeExampleDescription
bidobject arrayFor more information, refer to the section on bid objects.

One or more bids. When making multiple bids, include your highest offer to maximize chances of winning the auction.

Important: This attribute is required in the response.

seatstring"seat": "1234"

ID of the buyer seat, or the advertiser or agency on whose behalf you are making the bid.

Important: This attribute is required in the response.

bid objects

An object class containing information about the buyer’s bid.

AttributeTypeExampleDescription
idstring"bidid": "1234567890123456789"

Bidder-generated bid ID to assist with logging and tracking.

Important: This attribute is required in the response.

impidstring"impid": "1"

ID of the impression associated with this bid. This value matches the impression ID provided in the bid request.

Important: This attribute is required in the response.

pricefloat"price": 0.78

Bid price in cost per thousand impressions (CPM). Unity Exchange ignores values equal to or less than zero, or encrypted values.

Important: This attribute is required in the response.

Note: Unity accepts a maximum of three decimal places, but prefers two.

adidstring"adid": "12345678"Bidder-generated ID of a pre-loaded ad to be served if the bid wins.
nurlstring“nurl”:"https://bidder.com/win?${AUCTION_PRICE}"

The win notice URL that Unity pings when an ad is rendered to the user. This attribute also serves as the billable impression counter.

Note: Unity fires the nURL at the time of delivery and replaces the bid price macro (${AUCTION_PRICE}) with the actual price that the bid cleared.

Important: This attribute is a unique Unity Exchange requirement when there is no bURL in the response.

burlstring"burl": "https://fake-test.com/imp?${AUCTION_PRICE}"

Billing notice URL called by Unity Exchange when a winning bid becomes billable. This is based on exchange-specific business policy. Substitution macros can be included.

Important: This attribute is a unique Unity Exchange requirement when there is no imptrackers attribute in the response.

Note: Unity pings the bURL at the time of delivery and replaces the bid price macro (${AUCTION_PRICE}) with the actual price that the bid cleared.

imptrackersstring array["https://ad.doubleclick.net/ddm/trackimp",
"https://dsp.com/amet?et=show&id=60e47b64b59Q"]
Array of impression trackers (first- and third-party) to be consistently tracked as Unity records the billable impression event. Can be used in place of a bid bURL.

Important: This attribute is a unique Unity Exchange requirement when there is no burl attribute in the response.

iurlstring"iurl": "https://secure-datacenter.dsp.com/cr?id=12345678"URL without cache-busting to an image that is representative of the content of the campaign (for ad quality and safety checks).
cidstring"cid": "1234"Bidder-generated campaign ID, to assist with ad quality checks. The iURL image should be representative of this collection of content.
cridstring"crid": "12345678"Creative ID provided by the partner, to assist with ad quality checks.
dealidstring"dealid": "Unity-MM-0034"A unique identifier for the direct deal (if applicable).

Note: This ID must match the deal ID sent in the bid request.

catstring array"cat": ["IAB3-12", "IAB21-2", "IAB10-9" "NEX3-102"]

IAB content categories that apply to the creative. For a complete list of supported values, refer to table 5.1 in the OpenRTB API guide.

Important: This attribute is required in the response.

admstringFor more examples, refer to the Example bid responses section.

Means of conveying ad markup in case the bid wins.

Important: This attribute is required in the response.

adomainstring array

Correct:

  • "adomain": ["yourgame.com"]
  • "adomain": ["studio.yourgame.com"]

Incorrect:

  • "adomain": ["yourgame.com/something"]
  • "adomain": ["www.yourgame.com"]

Advertiser domain for block-list checks. Creatives cannot be rotated, and only one domain is allowed. The format must be the root domain only, with no protocol (note that you can include subdomains if they are not "www").

Important: This attribute is required in the response.

bundlestring

Google example:

  • "bundle": "com.unityexample.game"

Apple example:

  • "1198634425"

A platform-specific application identifier (store ID for the Apple App Store or Google Play) that is unique to the advertised app and independent of the exchange. This feature can also be used for ad quality.

Important: This attribute is a unique Unity Exchange requirement for app advertisements.

attrint array"attr": [1, 13]An array of attributes describing the creative. For a complete list of supported values, refer to table 5.3 in the OpenRTB API guide.
wint"h": 568

Width of the creative in device-independent pixels (DIPS).

Important: This attribute is required for banner ads, and is recommended for all formats.

hint"w": 320

Height of the creative in device independent-pixels (DIPS).

Important: This attribute is required for banner ads, and is recommended for all formats.

apiint"api":7The API framework supported for this impression. A value of 7 signifies Open Measurement (OM) support. For more information, refer to the documentation on OM extensions.

bid.ext objects

An object subclass extending the bid object.

Important: You must add the ext attribute as an object to support the SKAdNetwork with iOS14.

AttributeTypeExampleDescription
appidstring"appid": "1234567890123"App store ID for the app being advertised, if applicable. For more information on locating the App store ID, refer to the Unity Ads Monetization dashboard documentation on Store IDs.
appnamestring"appname": "Example Game"App name of the app being advertised, if applicable.
storeurlstring"storeurl": "https://itunes.apple.com/us/app/trash-dash/id1198634425?mt=8"App store URL of the app being advertised, if applicable.

Important: This attribute is a unique Unity Exchange requirement for app advertisements.

lengthint"length": 15Length of the video in seconds, if applicable.
crtypestring"crtype": "VAST 3.0"The creative type of the ad asset. The following types are valid:
  • VAST
  • VAST 2.0
  • VAST 3.0
  • VAST 4.0
  • VAST VPAID
  • MRAID playable
  • MRAID 2.0
  • BANNER
  • HTML
  • HTML5
  • JS

Important: These values are case-insensitive. This attribute is required in the response.

ext.skadn.skoverlay.showInteger1

Indicates whether to show SKOverlay.

  • 1 indicates yes.

  • 0 indicates no.

Important: Unity shows default values in the case of show = 1 and the rest of the attributes are empty.

ext.skadn.skoverlay.positionInteger1

Indicates the position of the SKOverlay.

  • 0 indicates bottom.

  • 1 indicates bottomRaised.

  • Default value is 0.

ext.skadn.skoverlay.dismissableInteger1

Indicates whether the SKOverlay can be dismissed by the user.

  • 0 indicates no (static).

  • 1 indicates yes (dismissable).

  • Default value is 1.

ext.skadn.skoverlay.video_delayInteger1

Indicates the time in seconds to delay before showing the SKOverlay, where 0 means immediate.

  • Default value is 5 and the maximum is 60.

ext.skadn.productpageidString00d00d1e-ff93-67fc-653f-8ggd1eeghcdf

Refer to Configure multiple product page versions from Apple for more information.

ext.skadn.ext.askInteger1

Indicates different versions of Auto Storekit.

  • 1 indicates showing Storekit when the user skips video. Click event will not be sent when opening the Storekit from the skip action.

  • 2 indicates showing Storekit when the user skips video or finishes watching video. Click event will not be sent when opening the Storekit from the skip action.

  • 3 indicates showing Storekit when the user skips video. Click event will be sent when opening the Storekit from the skip action.

  • 4 indicates showing Storekit when the user skips video or finishes watching video.Click event will be sent when opening the Storekit from the skip action.

ext.clickablevideoInteger1

Indicates whether to enable Clickable Video experience.

  • 1 indicates yes.

  • 0 indicates no.

Example bid responses

Playable response

{ 
    "id": "7jrUifdKuw3HDIR9dbqDVJ",
    "seatbid": [{
        "bid": [{
            "id": "1234567890123456789",
            "impid": "1",
            "price": 0.78,
            "adid": "12345678",
            "nurl": "https://secure-datacenter.dsp.com/ab?e=wqT_3FL5gUgASotCQAAAQZjkxNjQ.\\u0026referrer=play.google.com%2Fstore%2Fapps%2Fdetails%3Fid%3Dcom.any.game\\u0026pp=${AUCTION_PRICE}\\u0026label=nurl",
            "burl": "https://secure-datacenter.dsp.com/ab?e=wqT_3FL5gUgASotCQAAAQZjkxNjQ.\\u0026referrer=play.google.com%2Fstore%2Fapps%2Fdetails%3Fid%3Dcom.any.game\\u0026pp=${AUCTION_PRICE}\\u0026pplabel=burl",
            "adm": "<img src=\"https://my.impression.com/custom/pixel?1234%3D\" style=\"display: none;\">\n <a href=\"https:/my.custom.click/event?&partner=myDSP\"><div style=\"position: fixed; top:0; left:0; width: 100vw; height: 100vh; background-position: center center; background-image: url('https://ex_assets.com/ad_assets/files/000/897/403/original/.jpg?c=1595511733'); background-size: contain;\"></div></a>\n<script type=\"application/javascript\"> bmTrackViewableChange=function(e){mraid.addEventListener(\"viewableChange\",function(){console.log(\"empty viewableChange.....event\")}),e&&bmSendImpression()},bmSubscribeViewableEvent=function(){bmSendFill(),bmSubscribeClickEvent(),mraid.addEventListener(\"ready\",function(){console.log(\"empty ready event\")}),mraid.isViewable()?bmSendImpression():(mraid.addEventListener(\"viewableChange\",function(){}),mraid.addEventListener(\"viewableChange\",bmTrackViewableChange))},bmSubscribeClickEvent=function(){window.addEventListener(\"click\",function(e){bmSendClick()},!1)};bmAddContextToUrl(),\"loading\"===mraid.getState()?(mraid.addEventListener(\"ready\",function(){}),mraid.addEventListener(\"ready\",bmSubscribeViewableEvent)):bmSubscribeViewableEvent();\n</script>",
            "adomain": ["viaplay.fi"],
            "bundle": "com.unityexample.game",
            "iurl": "https://secure-datacenter.dsp.com/cr?id=12345678",
            "cid": "1234",
            "crid": "12345678",
            "cat": ["IAB3-12", "IAB3-8", "IAB21-2", "IAB10-9", "IAB3", "NEX3-101", "IAB3-11", "IAB3-10", "NEX3-102", "IAB3-5", "IAB3-6"],
            "attr": [],
            "h": 320,
            "w": 480,
            "appcategory": ["Games"],
            "appsubcategory": ["Adventure", "Action"],
            "ext": {
                "appname": "Example Game",
                "storeurl": "https://play.google.com/store/apps/details?id=com.unityexample.game",
                "crtype": "PLAYABLE"
            }
        }],
        "seat": "1234"
    }],
    "bidid": "CHYr9b0ODI8OGLpedtfCpuCH",
    "cur": "USD",
}

VAST response

{ 
    "id": "7jrUifdKuw3HDIR9dbqDVJ", 
    "bidid": "CHYr9b0ODI8OGLpedtfCpuCH", 
    "cur": "USD", 
    "seatbid": [{ 
        "seat": "Example Partner",
        "bid": [{ 
            "impid": "1", 
            "adomain": ["examplegame.com"], 
            "iurl": "https://secure-datacenter.dsp.com/cr?id=12345678", 
            "crid": "12345678", 
            "cid": "1234", 
            "adid": "87654321", 
            "cat": ["IAB9-25", "IAB9-25"], 
            "bundle": "com.unityexample.game", 
            "attr": [], 
            "h": 568, 
            "w": 320, 
            "id": "unrtb-com.unityexample.game-320x568-1ADJE5D8721B3-453S-9DYA-B0AVD69AA1A1", 
            "price": 15.04,
            "nurl": "https://secure-datacenter.dsp.com/ab?e=wqT_3FL5gUgASotCQAAAQZjkxNjQ.\\u0026referrer=play.google.com%2Fstore%2Fapps%2Fdetails%3Fid%3Dcom.any.game\\u0026pp=${AUCTION_PRICE}\\u0026label=nurl",
            "burl": "https://secure-datacenter.dsp.com/ab?e=wqT_3FL5gUgASotCQAAAQZjkxNjQ.\\u0026referrer=play.google.com%2Fstore%2Fapps%2Fdetails%3Fid%3Dcom.any.game\\u0026pp=${AUCTION_PRICE}\\u0026pplabel=burl",
            "adm": "<?xml version=\"1.0\"?><VAST version=\"2.0\"><Ad id=\"179e7ee9\"><InLine><AdSystem>yourdsp</AdSystem><Error><![CDATA[https://ads.yourdsp.com/ads/vast.php?appkey=unrtb-com.catchall.game-320x568&adid=179e7ee9&appid=1139609950&aid=1ABAE8D8-21B3-453D-9DEA-B9ABD69AA1A1&partnerkey=unrtb&campaignID=123184311&adgroupID=180968&ra=&code=err]]></Error><Impression><![CDATA[https://ads.yourdsp.com/ads/vast.php?appkey=unrtb-com.catchall.game-320x568&adid=179e7ee9&appid=1139609950&aid=1ABAE8D8-21B3-453D-9DEA-B9ABD69AA1A1&partnerkey=unrtb&campaignID=1234567890&adgroupID=180968&ra=&code=impression]]></Impression><Creatives><Creative AdID=\"179e7ee9\"><Linear><Duration>00:00:15</Duration><TrackingEvents><Tracking event=\"skip\"><![CDATA[https://ads.yourdsp.com/ads/vast.php?appkey=unrtb-com.catchall.game-320x568&adid=179e7ee9&appid=1139609950&aid=1ABAE8D8-21B3-453D-9DEA-B9ABD69AA1A1&partnerkey=unrtb&campaignID=123456789&adgroupID=180968&ra=&code=skip&s=]]></Tracking><Tracking event=\"engagedView\"><![CDATA[https://ads.yourdsp.com/ads/vast.php?appkey=unrtb-com.catchall.game-320x568&adid=179e7ee9&appid=1139609950&aid=1ABAE8D8-21B3-453D-9DEA-B9ABD69AA1A1&partnerkey=unrtb&campaignID=123456789&adgroupID=180968&ra=&code=engagedView&s=]]></Tracking><Tracking event=\"creativeView\"><![CDATA[https://ads.yourdsp.com/ads/vast.php?appkey=unrtb-com.catchall.game-320x568&adid=179e7ee9&appid=1139609950&aid=1ABAE8D8-21B3-453D-9DEA-B9ABD69AA1A1&partnerkey=unrtb&campaignID=123184311&adgroupID=180968&ra=&code=creativeView&s=]]></Tracking><Tracking event=\"start\"><![CDATA[https://ads.yourdsp.com/ads/vast.php?appkey=unrtb-com.catchall.game-320x568&adid=179e7ee9&appid=1139609950&aid=1ABAE8D8-21B3-453D-9DEA-B9ABD69AA1A1&partnerkey=unrtb&campaignID=123184311&adgroupID=180968&ra=&code=start&s=]]></Tracking><Tracking event=\"firstQuartile\"><![CDATA[https://ads.yourdsp.com/ads/vast.php?appkey=unrtb-com.catchall.game-320x568&adid=179e7ee9&appid=1139609950&aid=1ABAE8D8-21B3-453D-9DEA-B9ABD69AA1A1&partnerkey=unrtb&campaignID=123184311&adgroupID=180968&ra=&code=firstQuartile&s=]]></Tracking><Tracking event=\"midpoint\"><![CDATA[https://ads.yourdsp.com/ads/vast.php?appkey=unrtb-com.catchall.game-320x568&adid=179e7ee9&appid=1139609950&aid=1ABAE8D8-21B3-453D-9DEA-B9ABD69AA1A1&partnerkey=unrtb&campaignID=123184311&adgroupID=180968&ra=&code=midpoint&s=]]></Tracking><Tracking event=\"thirdQuartile\"><![CDATA[https://ads.yourdsp.com/ads/vast.php?appkey=unrtb-com.catchall.game-320x568&adid=179e7ee9&appid=1139609950&aid=1ABAE8D8-21B3-453D-9DEA-B9ABD69AA1A1&partnerkey=unrtb&campaignID=123184311&adgroupID=180968&ra=&code=thirdQuartile&s=]]></Tracking><Tracking event=\"complete\"><![CDATA[https://ads.yourdsp.com/ads/vast.php?appkey=unrtb-com.catchall.game-320x568&adid=179e7ee9&appid=1139609950&aid=1ABAE8D8-21B3-453D-9DEA-B9ABD69AA1A1&partnerkey=unrtb&campaignID=123184311&adgroupID=180968&ra=&code=complete&s=]]></Tracking></TrackingEvents><VideoClicks><ClickThrough><![CDATA[https://c.yourdsp.com/ads/c.php?a=unrtb&b=unrtb-com.catchall.game-320x568&c=179e7ee9&d=1ABAE8D8-21B3-453D-9DEA-B9ABD69AA1A1&ct=0&nb=0&its=1499375139&gf=https%3A%2F%2Fcdngs.yourdsp.com%2F1028%2F768x1024_Unsub_NewGame_Video_All_ZHCN_MZCA02xbqA4.ipad_20170629_09_44_11_.mp4&f=&ra=&aid=1ABAE8D8-21B3-453D-9DEA-B9ABD69AA1A1&campaignID=123184311&adgroupID=180968&adgroup=NewGame_iOS_NL&defcpa=0&defcpc=0&appid=1186994231&creativeID=329c8ef3&adType=5&countrycode=NL&ccimpid=X96142d9408c8a40179e7ee907061405&accountid=1028&siteaccountid=4917655231945&pubappid=&sg=&it=&inf=0&price=0.04800847457627119&cg=New,Set&creativeID=329c8ef3]]></ClickThrough><ClickTracking><![CDATA[https://ads.yourdsp.com/ads/vast.php?appkey=unrtb-com.catchall.game-320x568&adid=179e7ee9&appid=1139609950&aid=1ABAE8D8-21B3-453D-9DEA-B9ABD69AA1A1&partnerkey=unrtb&campaignID=123184311&adgroupID=180968&ra=&code=click]]></ClickTracking></VideoClicks><MediaFiles><MediaFile delivery=\"progressive\" type=\"video/mp4\" bitrate=\"500\" width=\"768\" height=\"1024\" scalable=\"true\" maintainAspectRatio=\"true\"><![CDATA[https://cdngs.yourdsp.com/1028/768x1024_Unsub_NewGame_Video_All_ZHCN_MZCA02xbqA4.ipad_20170629_09_44_11_.mp4]]></MediaFile></MediaFiles></Linear></Creative><Creative AdID=\"179e7ee9\"><CompanionAds><Companion width=\"768\" height=\"1024\"><StaticResource creativeType=\"image/jpeg\"><![CDATA[]]></StaticResource><TrackingEvents><Tracking event=\"creativeView\"><![CDATA[https://ads.yourdsp.com/ads/vast.php?appkey=unrtb-com.catchall.game-320x568&adid=179e7ee9&appid=1139609950&aid=1ABAE8D8-21B3-453D-9DEA-B9ABD69AA1A1&partnerkey=unrtb&campaignID=123184311&adgroupID=180968&ra=&code=engagedView]]></Tracking></TrackingEvents><CompanionClickThrough><![CDATA[https://c.yourdsp.com/ads/c.php?a=unrtb&b=unrtb-com.catchall.game-320x568&c=179e7ee9&d=1ABAE8D8-21B3-453D-9DEA-B9ABD69AA1A1&ct=0&nb=0&its=1499375139&gf=https%3A%2F%2Fcdngs.yourdsp.com%2F1028%2F768x1024_Unsub_NewGame_Video_All_ZHCN_MZCA02xbqA4.ipad_20170629_09_44_11_.mp4&f=&ra=&aid=1ABAE8D8-21B3-453D-9DEA-B9ABD69AA1A1&campaignID=123184311&adgroupID=180968&adgroup=NewGame_iOS_NL&defcpa=0&defcpc=0&appid=1186994231&creativeID=329c8ef3&adType=5&countrycode=NL&ccimpid=X96142d9408c8a40179e7ee907061405&accountid=1028&siteaccountid=4917655231945&pubappid=&sg=&it=&inf=0&price=0.04800847457627119&cg=New,Set&creativeID=329c8ef3]]></CompanionClickThrough></Companion></CompanionAds></Creative></Creatives></InLine></Ad></VAST>", 
            "ext": {
                "advertisername": "One Cool Advertiser",
                "appid": "1234567890123", 
                "appname": "Example Game", 
                "storeurl": "https://itunes.apple.com/us/app/trash-dash/id1198634425?mt=8",
                "length": 15, 
                "crtype": "VAST" 
                "clickablevideo": 1,
                "deeplinking": 1,
                "cta_text": "Shop Now",
                "skadn": {
                "ext": {
                     "ask": 2
                },
                "productpageid”: "00d00d1e-ff93-67fc-653f-8ggd1eeghcdf",
                "skoverlay”: {
                     "show”: 1,
                     "position”: 0,
                     "dismissable”: 0,
                     "video_delay”: 5,
                } 
                }
            } 
        }]
    }]  
 }

No bid responses (NBRs)

Unity Exchange supports multiple response types for a no-bid. It is important to use one of these responses to explicitly signal your wish to not bid on the impression, otherwise the response might be interpreted as a timeout error.

ResponseExample
No contentHTTP 204 No Content
Empty JSON object{}
Well-formed bid response (with or without a reason code){"id": “1234567890”, “seatbid”: {}, “nbr”: 2}
Other
  • 200 OK
  • 302 Redirect

For more information, refer to section 7.1 of the OpenRTB specification.

NBR reason codes

ValueDescription
0Unknown Error
1Technical Error
2Invalid Request
3Known Web Spider
4Suspected Non-Human Traffic
5Cloud, Data center, or Proxy IP
6Unsupported Device
7Blocked Publisher or Site
8Unmatched User

Price obfuscation

When sending the nURL, the recommended best practice is that you implement obfuscation for the ${AUCTION_PRICE:BF} value to keep sensitive price information secure on the client side. This is an optional feature.

Methodology

To obfuscate data, Unity uses Blowfish in ECB mode, with PKCS5 padding (PKCS7 padding with 8 byte block sizes) applied to the input data. The data is then base64 URL-encoded so that the binary data is valid in URLs. Source code is available upon request for troubleshooting.

Example pseudo-code

base64_URLEncode(blowfish_ecb_encrypt_pkcs5_padding(plaintext))
ParameterExample value
key"encryption_key"
plaintext"10.20"
encrypted, base64 URL encoded"z5eznndAkpE="

Note: Unity uses a different encryption key in live production.

Decryption

To decrypt data, the input string is base64 URL-decoded. PKCS5 Padding is then removed from the encrypted data, then the blowfish ECB encryption is reversed.

Example pseudo-code

blowfish_ecb_decrypt_pkcs5_padding(base64_URLDecode(encodedtext))