Get started with the Reporting dashboard#

The Reporting dashboard is a customizable reporting tool in the Unity Ads User Acquisition dashboard that helps you review and analyze campaign activity. Use customizable campaign dimensions and metrics to tailor your reports based on your needs.

To access it, go to Reporting > Dashboard from the secondary navigation menu. You can configure the data displayed there in the following ways:

• Viewing options: Set the main parameters of your report using the dashboard toolbar.
• Metrics sidebar: Choose key performance indicators to review.
• Dimensions sidebar: Select data types to include in your report.
• Filter bar: Refine report data with specific filers.

Set report parameters#

Use the menu bar at the top of the Reporting dashboard to define your report settings.

Select the date range#

To specify the time period for your campaign data, use the date range dropdown (calendar icon) in the toolbar.

To choose the report time period, do the following:

1. Select the date range dropdown (calendar icon) in the menu bar.
2. Choose how you want to set the time period of the report:
   • Enter the date range in the two date fields.
   • Select the date range using the calendar.
   • Use the date range presets like Last 3 days and D0 Cohort
3. Select OK to save the date range.

Choose a chart type#

Choose how to display your data using the chart type icons in the menu bar. You can choose the following chart types:

• Table
• Line graph
• Bar graph

Set data granularity#

Choose how frequently your data points appear using the granularity dropdown (clock icon) in the menu bar. You can choose from the following granularity settings:

• Hourly
• Daily
• Weekly
• Monthly

To view your overall campaign data in a table, with no granularity setting, select Clear in the granularity dropdown.

Compare date ranges#

Compare your campaign performance across different time periods with the Compare toggle.

To choose time periods for comparison in the Reporting dashboard, do the following:

1. Toggle Compare in the menu bar.
2. Select Previous Period to select a comparison date range.
3. Choose a time period from the available presets or enter your own dates on the calendar by selecting Custom date.
   • If you choose a custom date range, click Apply to keep your selection.

Set key performance indicators#

Use the Metrics sidebar to choose key performance indicators (KPIs) for analyzing your campaign performance.

Choose from the following categories of metrics to display in your report:

When you select any metric outside of the Default category, you’ll configure the time interval you want to use with the metric. Choose from the following intervals:

• D0 (day-zero)
• D1 (day-one)
• D3 (day-three)
• D7 (day-seven)
• D14 (day-fourteen)

For detailed metric descriptions, refer to the Reporting dashboard metrics reference.

Select report data types#

Choose the kind of data you want to include in your report with the Dimensions sidebar. Choose from the following kinds of dimensions to add data to your report:

For descriptions of all available dimensions, refer to the Reporting dashboard dimensions reference.

When you use the Creative Pack Name or Creative Pack ID dimensions in table mode, you can review incremental engagement data for your ads with the Creative insight tool.

Refine data#

Refine what data you include in your dashboard report using filters.

To add filters to your report, do the following:

1. Click the Add filters button in the menu bar.
2. Select filters from the list or use the search bar to search for specific filters.
3. Click Apply to keep your selections.

For descriptions of all available filters, refer to the Reporting dashboard filters reference.