SKAdNetwork campaign limits#

Due to the new limitations introduced by SKAdNetwork, Unity limits you to 50 or fewer iOS campaigns running simultaneously for any app. This will help you obtain more accurate SKAdNetwork reporting by supporting the correct association of installs to campaigns and creative packs.

If you run more than 50 combined iOS campaigns and creative packs live at any time:

• The reporting based on SKAdNetwork postbacks becomes less accurate.
• The predicted conversion rates for all campaigns in Unity’s network becomes less accurate.

It's recommended best practice that you also consolidate the Organizations that manage campaigns for a given app. Ideally, all campaigns for a given app should be in one Organization, so that you can apply the recommended limit of 50 campaigns per app and country.

If agencies or other third parties manage campaigns for your app using separate Organization accounts, make sure to inform them that there are only 50 total Campaign IDs available per app.