Set up Custom Product Pages

You can add a unique Product page for apps in the Apple App Store when setting up creative packs or add the Custom Product Page to your creative pack information later.

Refer the following instructions to connect Custom Product Pages to your creative packs in the Unity Ads User Acquisition dashboard.

You'll complete two tasks when you connect Product pages to your creative packs:

  1. Locate your Product page ID (PPID).
  2. Add your PPID to your creative pack in one of two places:

Note: If you add, edit, or remove your PPID from your creative pack or campaign, the History and Performance tool does not track the changes.

Locate your product page ID

To add a unique product page to a creative pack, you need to locate your PPID. Refer to the following instructions to locate your PPID in the Apple App Store:

  1. Open your Custom Product Page in a web browser.

  2. Locate the PPID at the end of the URL. The ID is the string of characters following ?ppid= in the URL.

    The URL for a product page in the Apple App Store with the PPID string highlighted

  3. Copy the product page ID. Refer to the following examples to verify you have copied the correct part of the URL:

Correct PPIDIncorrect PPID
12a4f019-tmc3-5t3f-a5ej-edafee17a1234567=4?ppid=12a4f019-tmc3-5t3f-a5ej-edafee17a

Add Custom Product Pages to new creative packs

To add a custom product page when setting up your campaign’s creative packs:

  1. In the Campaign settings, go to the Creative packs section and select Add.
  2. Select the type of creative pack you want to configure to open the Create new creative pack dialog.
  3. In the Custom product page section of the creative pack setup settings, select Custom product page.
  4. In the Product page ID field, enter your custom product page ID (PPID). When you enter the PPID correctly, a green check mark appears.
  5. Upload your creative content. To review the creative pack setup, refer to Manage creative packs.
  6. Select Create to save your creative pack information.

The User Acquisition dashboard displaying the setup dialog for a new creative pack

Add Custom Product Pages to existing creative packs

Do the following in the Creative packs section of your Campaign settings to add a Custom Product Page to an existing creative pack:

  1. Identify which creative pack you want to connect to a custom product page. Selecting the pack will expand the creative pack details.

  2. In the creative pack details, locate the Product page section. Select the edit pencil icon.

  3. Select Custom product page.

  4. Enter your PPID in the field provided. If the ID is in the correct format, a green check mark will appear.

    Note: To test that the PPID you provided leads to the correct product page, select Preview PPID to preview the product page connected to the ID.

  5. Select Apply to save your Product page.