Set daily budgets

You can set a daily budget for all countries at once, set individual daily budgets for countries, or set daily budgets as unlimited.

Set a daily budget for all countries

To set a daily budget that applies to all countries in the campaign, do the following in the Budget > Daily Budget section of your campaign details:

  1. Select All countries to display the budget field.
  2. In the budget field, enter the daily limit you want to apply to all countries in your campaign.
  3. Select Save to keep your changes.

Set daily budgets per country

To set individual daily budgets for each of the countries in your campaign, do the following in the Budget > Daily Budget section of your campaign details:

  1. Select Per country to display the individual country budget fields.
  2. Enter a daily limit for each country in your campaign in the field next to the country’s name.
  3. Select Save to keep your changes.

You can also apply changes to multiple countries at once by selecting Quick assign budget. In the Quick assign budget dialog, do the following:

  1. Enter your desired budget in the Daily budget per country field.
  2. Select Apply to all. Uncheck the boxes next to any countries whose budget you don’t want to update.
  3. Select Apply to commit your budget changes.

Note: It's required to enter at least one bid in the Countries & Bids or Source bids section to apply daily budgets per country.

Set daily budgets as unlimited

To set an unlimited daily budget for your campaign, go to the Budget > Daily Budget section of your campaign details and select Set as unlimited.