Dashboard report metrics and filters reference
Refer to the following customizable report elements when configuring your Report Builder dashboard reports.
Metrics
The top section provides an overview of your cumulative campaign performance over the specified time period (the default is Latest 7 days). The overview tracks the following metrics:
| Metric | Description |
|---|---|
| Starts | The number of times a user viewed your ad. Starts are commonly called “impressions” |
| Clicks | The number of times a user-interaction indicates an intention to download the target app. Clicks are also known as Attribution Clicks |
| Installs | The number of times an install was attributed to your ads |
| Spend | The total budget spent in this period, based on number of installs and cost per install |
| eCPM | Effective cost per mille is the estimated cost per 1,000 impressions shown |
| CPI | Cost per install |
| CVR (Installs/Starts) | Conversion rate is the total number of installs divided by the number of starts or impressions |
Filters
You can change the dashboard, time period, and other filters.
Settings
Select the settings icon to configure the following settings:
- time zone
- update frequency
- caching options